Custom Direct Improves Customer Satisfaction
on: April 17, 2008, 6:45 am
Release Author: Sondra Stegemann
Release Summary: Results from Custom Direct’s annual survey
show significant improvement in all areas of customer satisfaction.
Release Body: As Custom Direct continues to grow,
they further expand their focus on customer satisfaction. That
focus includes annual customer surveys to gauge perceptions of
service, price, and overall experience purchasing from Custom
Custom Direct recently compiled results from
its first quarter 2008 survey distributed to 20,000 customers.
Twenty percent responded to the survey and results showed that
the company meets or exceeds customer expectations in all areas
evaluation indicated that Custom Direct improved
in eight out of nine areas since the company’s last survey
in 2007. The nine areas included ordering convenience, customer
service, price, quality, delivery, packaging, future purchase,
recommendations, and their overall experience.
Direct used the American Customer Satisfaction
Index (ACSI) as the benchmark to evaluate their performance.
Their overall score of 3.91 out of 5.00 is comparable to an ACSI
score of 78.1 out of a possible 100. The 2008
ACSI average score was 74.9.
Direct showed the best improvement in the delivery timeframe
dimension. This change is due to partnerships with UPS. They also
saw a significant growth in future purchases, indicating the customer
will most likely purchase from Custom Direct
are extremely happy with the improvement in customer satisfaction
over the past year,” said John Browning, President
of Custom Direct. “As always, there is still
plenty of room for improvement. We will continue to strive to
provide the best customer experience possible.”
about Custom Direct:
A thriving manufacturer of custom-printed products and provider
of direct marketing services, Custom Direct provides
quality and convenience to small businesses and consumers throughout
the United States.
Details: Contact: Sondra Stegemann
Address: 1802 Fashion Court, Joppa, MD 21085-3237
Phone: 410-679-3300, Ext. 2431 9:00am-5:00pm
Alternate Phone Number: 301-385-2311