Displaysense counter the retail downturn with slatwall displays
for kids
Released
on: April 24, 2008, 9:02 am
Press
Release Author: Displaysense
Industry:
Retail
Press
Release Summary: Displaysense have been commissioned to source
innovative slatwall panel displays for a large retailer to entertain
children and improve the shopping experience for parents
Press
Release Body: Displaysense, the UK’s leading
supplier of retail displays has been commissioned to source innovative
slatwall displays by a large retailer in a bid to attract parents
with young children back to the high streets. With the credit
crunch looming and a depression on the lips of everyone around
the UK, retailers are trying their hardest to entice people back
to the shops and parents with young children appear to be the
key demographic to target.
Displays
shaped as cowboys, cars, boats and even a slatwall
display gondola shaped as a tank have been requested and Displaysense
have jumped to the challenge. It is thought that these
imaginatively shaped slatwall
displays will inspire and entertain the children. This unusual
concept is set to help parents who are pressured into cutting
short their browsing due to the temper tantrums of their children,
which can significantly impact financially upon the retailer.
Steve
Whittle, the marketing manager of Displaysense commented,
“It’s a positive sign that a retailer is investing
to improve the buying experience of customers in a period when
there are fears of shoppers turning away because of the credit
crunch.” He continued, “These innovative
shop fittings are
a fantastic idea and will definitely help with the shopping experience
for both parent and child”
The
shop which sells products to adults as well as children are considering
branching out using these slatwall displays and display
stands throughout their store to improve the shopping experience
from the shop entrance right through to the checkouts.
Displaysense
are working closely with the retailer to ensure that the designs
meet the specifications. The company is also considering fitting
games, puzzles and LCD screens with DVD players into some of the
slatwall displays to further entertain the children as their parents
go about their shopping. Displaysense have rarely
considered sourcing such products for companies in the past, however,
given the innovative nature of the products and the potential
benefits of including this in their product range, the company
has leapt at the opportunity this presents.
About
Displaysense
Displaysense was established in September of
1978 as a manufacturer of quality point of sale displays. They
have a wealth of experience in design and manufacturing and have
been able to develop their ever growing standard range of over
1500 displays. The range is now hugely diverse including acrylic
containers, display
cabinets mannequins, modular shelving units, exhibition displays
and business card holders.
Displaysense
works with a large range of clients including, retailers
(multiple and independent), blue chip corporate clients, cafés,
bars, restaurants and night clubs, shop and office fitters, marketing
and promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and
NHS trusts, charities, schools and universities.
Displaysense
is a one-stop-shop for retail display products and all shop display,
catering display and exhibition display requirements.
Web
Site: http://www.displaysense.co.uk/
Contact
Details: For further information please contact:
Steve Whittle
Marketing Manager
Displaysense
Unit 5
Raynham Close
Bishop's Stortford
Hertfordshire
CM23 5PJ
UK
0845 2008139
www.displaysense.co.uk