New Website Launch for Tracesmart Corporate
Released
on: April 18, 2008, 7:59 am
Press
Release Author: Tracesmart
Corporate
Industry:
Internet
& Online
Press
Release Summary: Tracesmart Corporate, a leading provider of people
tracing, identity checking, data cleansing and B2C marketing data
services have launched a new web site.
Press
Release Body: Following months of intensive research, development
and testing, Tracesmart
Corporate have proudly announced the launch of their
new, enhanced website. Adopting a user-centric philosophy, www.tracesmartcorporate.co.uk
has been designed to enhance the end -users experience, educate
and inform visitors on the Tracesmart Corporate services
that include facilites to trace
people. The web site will also provide relevant industry news
on the latest hot topics - the site went live on Friday 18th April
at 13:00hrs.
"My
team has poured extensive time and energies into this project
to ensure that our users can extract the information they need
quickly and simply. A key part of the usability is the internal
navigation; intuitive menu layout, a breadcrumb trail and link
rich copy combine to make sure that wherever a client is on the
site, for example the visitor could be on the page detailing the
data
cleansing, and if they wish, they will easily be able to navigate
to any other given location such as the identity
checks page." comments Technical Director,
Paul Weathersby. "One of the primary purposes
of this new site is to provide a central point for our clients
and visitors to glean information relevant to their particular
needs. This is why that in addition to all of the technical input
our IT specialists have had, our research and marketing teams
have spent a considerable amount of time sourcing and collating
an assortment of information to provide in-depth industry knowledge,
as well as easily digestible facts on our own key products and
services."
Continuing
on the theme of usability, Tracesmart Corporate
have incorporated a colour coding system into the site which highlights
their key services, this, in turn, enables users to easily identify
which section they are in at any given time. The core services
are coloured thusly: TRACE - red, CLEANSE - Blue, DATA - green
and ID – purple, with all information relating to specific
industries such as asset
reunification depicted in silver. They have also taken the
time to ensure that site production adhered to all web development
best practice standards, in order to guarantee their new site
is of the highest quality.
The
launch of the new site also provided a chance to firmly cement
the recent changes to the Tracesmart Corporate brand,
as Adam Smith, Marketing Manager notes; "Whilst
usability and functionality have been key drivers behind the development
of the new version of Tracesmart Corporate, it
has also been an opportunity to re-focus and re-define our Corporate
division and brand. The site aesthetics and clear classification
of services reflect the fundamentals of Tracesmart Corporate
– clear, precise and functional. When potential clients
visit the site for the first time they will be able to gain a
clear understanding of who we are and what we do, and for returning
clients we hope it echoes what they already know."
About Tracesmart Corporate:
Tracesmart Corporate are leading providers of
consumer tracing, data cleansing, electronic identity verification
and B2C marketing data. Tracesmart Corporate
is the commercial division of Tracesmart Ltd.
Paul
Weathersby is an industry leading IT specialist who,
in his role as Technical Director, oversees the planning and development
of Tracesmart Limited’s extensive web systems.
During
his 3 years with Tracesmart, Adam Smith
has worked throughout the whole marketing spectrum from traditional
above the line advertising through to cutting edge web marketing.
As Marketing Manager he is also responsible for ensuring Tracesmart
is well attuned with their core markets.
Web
Site: http://www.tracesmartcorporate.co.uk
Contact
Details: For more information and/or photos please contact:
Adam
Smith
Marketing Manager
Tracesmart Ltd
2 Sovereign Quay
Havannah Street
Cardiff
CF10 5SF
T: 02920 474120
E: adam@tracesmart.co.uk
W: www.tracesmartcorporate.co.uk