Simplifydigital reports digital bundles take off as credit crunch
bites
Released
on: April 7, 2008, 8:19 am
Press
Release Author: Simplify
Digital
Industry:
Consumer
Services
Press
Release Summary: Simplifydigital reveal that customers are increasingly
choosing to bundle their digital services (TV, broadband and telephony),
in a bid to save money as the credit squeeze bites

Press
Release Body: New data from Simplifydigital shows
that more and more customers are choosing to bundle their digital
services (TV, broadband and telephony), in a bid to save money
as the credit squeeze bites.
The
data shows that in Q1 2008 39% of customers took all three services
from one supplier, a significant increase on Q4 in 2007 - though
broadband & home phone remains the most popular bundle among
UK customers accounting for 42% of total new sales.
This
shows that service providers’ so-called 'triple play' strategies
seem to be working, as the triple bundle is catching up broadband
& home phone as the UK’s most popular digital bundle.
Consumers
are starting to recognise that there are the big savings to be
had by cleverly bundling their digital
services - indeed recent research by Simplifydigital estimates
that that on average, families can save £160 per year by
bundling all three services.
The
result is that only 14% of people are now buying digital TV, broadband
and phone separately. While the rest are opting for digital
TV bundles, broadband
bundles or home
phone bundles.
Charlie
Ponsonby, CEO of Simplifydigital, commented on the new
findings: “Consumers are voting with their feet and
rapidly taking advantage of the big savings to be made from bundling
all three of their services - the age of buying these services
separately seems to be coming to an end.”
He
continued, “But finding the right bundle that actually
meets your whole family’s needs is tricky and requires some
careful research. Our team is able to search through over 530,000
different package options on our database in a matter of minutes,
which would take the average person over two years if they took
two minutes to review each one.”
Notes
to Editors
Simplifydigital
data
The Simplifydigital bundle sales data is taken
from a representative sample of 800 UK customers. The Simplifydigital
savings figures stated are from a YouGov Plc
survey commissioned by Simplifydigital. Total sample
size was 2,006 adults. Fieldwork was undertaken between 1st -
4th February 2008. The survey was carried out online. The figures
have been weighted and are representative of all GB adults (aged
18+).
About
Simplifydigital
Simplifydigital offers a free and totally impartial
personal concierge style sales advisory service to help confused
consumers get the best deal to suit their own individual needs
and save them money in the process.
Radically
different to anything on the high street or comparison sites,
a personal and fully trained digital advisor is on the other end
of the telephone, to talk through what an individual is looking
for and match this with the most cost efficient offer available
in a matter of minutes. The wide range of suppliers includes Freeview,
Sky, Virgin Media, TalkTalk, BT, Setanta, TopupTV, AOL and Orange
broadband among others.
If
an individual wants to go ahead with a purchase, the digital concierge
will book the installation of the services on their behalf, at
a time most convenient to them. If they want to think about it,
they are sent a copy of their individual consultation document
to review at home. Whenever they get back in touch they can speak
to the same person, and they can communicate by email with their
own personal concierge.
Web
Site: http://www.simplifydigital.co.uk/
Contact
Details: Simplifydigital PR contact details:
Charlie Ponsonby
CEO Simplify Digital Limited
Simplifydigital
1 Hammersmith Grove
London
W6 0NB
020 7788 1022
