Superbreak Celebrate 25 Years of Short Break Holidays
Released
on: April 22, 2008, 3:05 am
Press
Release Author: Superbreak
Industry:
Consumer
Services
Press
Release Summary: Superbreak, the market leader for short breaks
throughout the UK, is this year celebrating 25 years of trading,
with a look back in time at how the travel industry has changed

Press
Release Body: Superbreak, the market leader for
short breaks throughout the UK, is celebrating 25 years
in the travel industry in 2008.
The
short breaks specialist,
which was founded in 1983, initially began promoting just a handful
of hotels. Over the next seven years, the company continued to
gain momentum and by 1990 Superbreak had set
up its York based operations. By 1995, Superbreak
was acquired by Eurocamp Travel and became their new hotel breaks
division.
By
the mid-nineties, it became obvious that the internet was going
to play a massive part in the future of the travel industry, with
more people looking to buy their short break holidays online,
so in 1996, Superbreak launched their own website:
Superbreak.com. At first this was just a means
to advertise their holidays, but in 1999, the website became a
place where customers could research and make holiday bookings
completely online.
In
2002, Superbreak acquired Crystal Britain,
the UK hotel breaks division of Thomson, which was followed by
the acquisition of the London Travel Service and Bridge
Britain and Ireland in 2003. The following year in 2004,
Superbreak extended its reach into mainland Europe
by acquiring Bookit, Holland's leading online
short break company. In 2007, Superbreak acquired
West End Theatre Bookins, further enhancing their
presence in the London
short break theatre trip sector.
Ray
Jones, Superbreak's Brand Development Director, commented
on the momentous occasion:
"Oh
how the world has changed in 25 years. Superbreak
today is fast-changing too, but the constants remain great value
and exceptional service levels. I am so glad we have not gone
online-only and still have a UK based call centre staffed with
nice people who know their product and care about our customers.
I believe our people and our clients will see us through the next
25 years."
Superbreak
has celebrated their quarter century anniversary with a look back
in time through their archives. By visiting their website, visitors
can browse brochures of days gone by, look at retro logos, and
also see how much prices have risen over the years, with the 'Hotel
Prices Then and Now' chart. The chart reveals that in 1983, a
night at the London Grosvenor Hotel would cost £35; now
it will set visitors back a much heftier £210.33.
About
Superbreak
Superbreak is the internet division of Superbreak
Mini Holidays Limited, the market leader for short breaks
and hotels in London
and throughout the UK. Superbreak is part of
Holiday break plc, a publicly quoted leisure
company whose share price can be found in most major UK newspapers,
or at Holidaybreak.com.
Based
in York, England, Superbreak specialises in booking
2-5 star hotel accommodation throughout Britain for the leisure
traveller. Superbreak holds allocations of rooms
at all hotels and can make bookings up to and on the day of departure.
Web
Site: http://www.superbreak.com/
Contact
Details: PR Contact
Madeleine Roast
Magnetic PR
12-50 Kingsgate Road
Kingston
Surrey
KT2 5AA
Tel: 020 8547 4006
Fax: 020 8547 1569
www.superbreak.com