Taking your Campaign to the Media

Released on: April 29, 2008, 12:09 pm

Press Release Author: Media Mentors

Industry: Media

Press Release Summary: Reaching local and national press through print and
electronic media, including internet, is crucial to the success of a campaign. But
few companies know how to do this correctly.

Press Release Body: This is a two day course aimed at: Anyone in the public
relations, communications, public affairs, government departments and those who have
to deal with media on a regular basis.

Content: We will look at ideas and concepts that are integral to the development of
a success public relations campaign from the planning phase to the desired end
result, with emphasis on successfully reaching the media. By examining the successes
and failures of real public relations campaigns we will determine the key areas of
focus when planning campaigns. These include:
. Identifying specific media for your campaign
. Drawing up focused and relevant press lists
. Creating a worthwhile 'readable' press kit that the media can really use
. Finding and giving correct statistics
. Setting up interviews for media
. Organising case studies

Practical Component: This 'split' two day course will require each delegate to
prepare a media plan to workshop on the second day of the course.
Dates: Tuesday 3rd June, Tuesday 10th June 2008
Venue: Greenside, Johannesburg.
For more information contact: Marion Scher 082 467 6046

Course Convenor: Award winning journalist and author Marion Scher has been one of
South Africa\'s top freelance journalists for the last 20 years, writing for many
leading publications such as Fair Lady, True Love, Cosmopolitan, Style, Men\'s Health
and Sunday Times Lifestyle to name a few. For the last 14 years she was Head of
Journalism Studies at Allenby Campus, (now Damelin) Bramley and an editorial trainer
for the Magazine Publisher\'s Association.

Her varied career has seen her working as a producer and researcher for the SABC as
well as working with radio stations.
She has also been a judge of the prestigious PICA Awards - the country\'s leading
competition for the magazine industry.

Over the past five years Marion has consulted on many magazines, bringing their
editorial content into the 21st century. But perhaps the fastest growing part of her
business has been, without a doubt, her corporate work, where she offers courses
from writing skills to handling television, radio and print media interviews as well
as acting as a media consultant /analyst on a retainer basis.

Marion Scher

Web Site: http://www.mediamentors.co.za

Contact Details: Marion Scher

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