Blackman Rakowitz Unites Two Powerhouse PR Execs

Released on: May 28, 2008, 2:48 pm

Press Release Author: Jan Andrew

Industry: Marketing

Press Release Summary: Communication Specialists Diane Blackman and Cindy Rakowitz
Partner Up
To Out Think, Out Work and Out Do the Competition.

Press Release Body: The face of PR is about to change. Diane Blackman and Cindy
Rakowitz, two of the most innovative, dynamic forces in public relations, are
teaming up to create a unique
bi-coastal agency focused on dramatically boosting mindshare and market share for
their worldwide clients.

Blackman.Rakowitz Public Relations represents a bold new partnership that will build
on the duos' strong foundation in public relations, media, corporate communications,
crisis and reputation management, branding and marketing to develop breakthrough
strategies that not only get noticed, they achieve bottom-line results.

With offices in New York and Los Angeles, B.R can capitalize on its access and
relationships to top tier media outlets across all platforms. They know the people
who matter--key trendsetters, opinion leaders and decision makers-and have shown
they can generate ideas and stories with the interest and power to saturate the
media. In the fast-changing world of new media platforms, B.R's rapid response team
is highly skilled at crafting messages and delivering them in any medium, including
the internet, viral campaigns, prime time TV, newspaper front pages, magazine
covers, guerilla marketing and influential blogs. For the firm's global clients, the
intense media exposure translates into optimum profitability

"In today's ever-evolving marketplace, you have to react quicker and smarter,
leverage every relationship and exhaust every option," says co-founder Cindy
Rakowitz, who is equally comfortable in the board room or press room. "B.R will dare
to be different, finding fresh approaches that are grounded in our more than 20
years of experience and expertise in this industry."

"We've each earned a reputation for doing whatever it takes for our clients to
achieve unprecedented success, whether they are Fortune 500 companies or pioneering
start-ups, and we bring that energy and unbridled passion to B.R," notes co-founder
Diane Blackman, sought after for her ability to jump start projects and achieve
blanket coverage. "This partnership gives us greater flexibility and maneuverability
to develop media strategies that significantly raise visibility and value."

Seasoned executives, Blackman and Rakowitz each boast an impressive record of
turning unknown products, attractions and companies into blockbusters, building
brands that stand out from the clutter and catapulting them to the next level, while
generating an enormous buzz for their diverse clients worldwide. Their expertise
also extends to all areas of corporate communications, including crisis management,
internal communications and public affairs.

As the founder and president of D.L. Blackman & Co., Diane Blackman built a
results-driven public relations agency that for over a decade was highly regarded
for its innovative approach and strategic counsel in the fields of business,
technology and

"Diane delivered an unparalleled level of media impressions," says Janine
DiGioacchino, General Manager of Madame Tussauds New York, "driving up the brand
awareness from 8% domestically to over 60% in year one. The agency's work ethic and
character are outstanding, with a fantastic sense of urgency and the ability to
treat you as if you are the only client, providing access and availability to me and
my team 24 hours a day, 7 days a week."

An award-winning executive with a track record of success in a variety of
industries, Cindy Rakowitz has an exceptional reputation in the fields of marketing,
communications, public relations, promotions and product development. As a division
president for Playboy Enterprises, she was instrumental in promoting global brand
partnerships throughout the world.

"Cindy understands the need to manage the media in potentially volatile situations,"
says Arthur Greenberg, founder of Greenberg & Bass. "With her knowledge of legal
principles, she has proven to us time and time again that the disciplines of law and
public relations, while seemingly strange bedfellows, can and often must work hand
in hand."

Blackman.Rakowitz Public Relations has also formed a close association with Marco de
Comunicacin (, one of the leading independent PR
agencies in Spain. MdC specializes in communication support for companies and brands
in the technology, industrial, healthcare and consumer sectors. It is widely
recognized as the agency in the Spanish marketplace for creating news and optimizing
media coverage.

Bi-coastal clients have included: Madame Tussauds New York, Loews Cineplex
Entertainment, NBC Universal, Sony Corporation, and Dr. Henry Louis
Gates, Jr., Danny Pearl Foundation, Discovery Networks, Grace Magazine, IMAX
Corporation, SA Baxter Design, Modavox Inc., Michael Moore, Multivision Inc.,
Columbia Tri-Star, Patron Tequila and Spirits Company, PBS, The Perlman Music
Program, Serino Coyne Advertising and Shock Coffee.

For more on Blackman.Rakowitz, visit our website

Web Site:

Contact Details: Demetrius Brown
9135A Reseda Blvd. #124
Northridge, CA 91324

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