Gonicofish.com Helps Mature Shoppers Navigate World of Internet
on: May 24, 2008, 7:42 am
Release Author: Elizabeth Mundie/GoNicoFish
Release Summary: About 70 percent of adults age 50 to 64 shop
on the Internet. This demographic group is swelling as more of
America's 80 million Boomers pass their fiftieth birthday. Goncofish.com
offers seniors tips for finding net's best deals.
Release Body: Baby Boomers teethed on technological
change and are still open to new advances. From transistors to
PC's to I-Pods, Boomers have made the leap from
one new innovation to another.
as more and more Boomers are passing their fiftieth
birthdays, they are flocking to the world’s largest, most
convenient shopping mall – the Internet. According to the
Pew Internet and American Life Project, 70 percent of adults age
50 to 64 are online, and the majority of those are likely to use
the net to gather consumer information and to make purchases.
is no small demographic group, and it will continue to swell as
the youngest of Boomers turn 50 in 2014. After all, the Boomer
generation is defined by nothing if not numbers. According to
the Internet Site, BoomJ.com, 80 million Americans
were born between 1946 and 1964, the years comprising the country's
though Boomers are computer savvy, they, like many other online
shoppers, may not know how to find the net’s best bargains.
They may be overwhelmed by the number of unorganized and often
out-of-date bargains listed on Internet sites. They may also be
unaware of how to find and use coupon codes and printable coupons.
guru Gina Bassman is on a mission to help all consumers
use the net wisely. After accumulating leaving her position as
a senior financial executive for the Detroit Lions in order to
spend more flexible time with her family, she found herself in
the position of being an Internet consumer. Her experiences led
her to create her own unique and user-friendly shopping site,
love working with Fortune 500 companies and quality boutiques
to bring consumers savings on line,” Bassman says.
to Bassman’s site can shop by item, by choosing one of over
1,000 carefully screened merchants, or by choosing one of fifteen
different product categories. Gina keeps her site free of flash
and pop-up, and her main concern is that her visitors have a fun
and convenient shopping experience.
are three tips from Gonicofish.com to help Boomers
and seniors find the net's best deals.
Make use of coupon codes and printable coupons. A coupon code
is a number issued by a merchant, and it allows customers to save
anywhere from the cost of shipping to huge percentages off of
an item's price tag Shoppers type these codes into a box when
making an Internet purchase.
best place to find coupon codes is to visit a site such as Gonicofish.com,
which keeps an organized and updated list of codes from various
merchants. Be wary of sites which are hard to navigate and are
sporadically updated. Another way to find a coupon code is to
type the merchant's name in a Google search. However, such a search
is likely to turn up a number of expired codes, and it takes a
lot of time to wade through the results to find the code you need.
coupons are similar to coupons that appear in newspaper inserts.
The consumer prints a coupon for a particular brand or merchant.
The customer then takes the coupon to a local store, where the
coupon can be used to acquire a discount. Sites like Gonicofish.com
offer printable coupons. Consumers can also find printable coupons
by visiting a retail company's web page.
The Internet offers a bewildering array of offers. Boomers, seniors,
and even younger shoppers should look for sites which organize
the net's latest and best offerings in a way that makes it easy
for the consumer to sort through a plethora of deals.
the same way, Boomers and seniors will appreciate sites, such
as Gonicofish.com, which do not confuse the shopper
with a lot of flash and pop-up. Those who are beginning to experience
vision problems should also look for a readable, clear font.
Boomer and senior shoppers are more likely than younger consumers
to do their research before making a purchase. They are also more
likely to read the fine print on a web site. In that sense, mature
shoppers generally make wise choices when shopping on the net.
since many scams are aimed at mature citizens, it always pays
to practice Internet safety. Buy from reputable merchants. Check
a retailer's security policy before conveying any personal information.
Print out a copy of your transaction so that you can refer to
it in the rare event that there is a problem. Gonicofish.com
cares about the safety of its visitors, so it partners only with
merchants who are reputable and family-friendly.
following these tips, mature shoppers can take advantage of all
that Internet shopping has to offer.
Details: Gina J. Bassman
Founder, CEO NicoFish Enterprises, GoNicoFish
2759 Aldgate Drive
Bloomfield Hills, MI 48304