Simplifydigital unveils consultation service using ‘smart
search’ technology
Released
on: May 27, 2008, 7:55 am
Press
Release Author: SimplifyDigital
Industry:
Internet
& Online
Press
Release Summary: Simplifydigital reveals new intelligent search
to radically improve the customer experience available anywhere
online
Press
Release Body: Finding the best value digital TV, broadband and
home phone deal can be a nightmare in a world of confusing technologies,
ever changing services and complicated bundle deals. Now, Simplifydigital
has launched a brand new online ‘self-consultation service’.
The new online service helps customers shape their digital requirements
online and then match them to the best value deal from all the
major service providers, ensuring they get up and running with
minimum of fuss.
The
self-consultation service is based on Simplifydigital’s
proprietary “deal engine” used by its London based
call centre and radically improves on the customer experience
currently available anywhere else online. Benefits include:
-
It is the first site to be specifically designed to find the best
value bundle deals across all three services - digital
TV, broadband
and home
phone
-
It is the only site using proprietary ‘smart search’
technology to match the customers’ unique requirements to
one of over 15,000 package combinations
-
The ‘smart search’ automatically discounts any packages
which do not meet the customers’ requirements, returning
only one package per server
-
For the first time, customers can then customise their selected
package options online, to see the effect of adding and taking
away selected features
-
The customer can compare the price and features of their customised
package versus the advertised deals in the market
-
Simplifydigital experts are on-hand throughout
the process to help with package selection, answer any questions
and book the installation if the customer desires.
Simplifydigital
believe that, at a time when families are looking to tighten their
belts, the new digital
comparison service is an ideal way of quickly establishing
how to save money without losing the quality of service that the
family expects.
A
recent Simplifydigital survey undertaken with
Yougov found that households can save an average of £160*
pa by bundling their digital TV, broadband and home phone services
intelligently - but the trick is finding the right bundle.
Charlie
Ponsonby, CEO of Simplifydigital, commented:
“Simplifydigital
has one aim - to simplify the experience of buying a digital TV,
broadband and home phone service. Our new online “self consultation”
service radically improves upon the customer experience available
anywhere online.
“Customers
quickly find that the headline cheapest deal may not meet their
requirements – the trick is finding the cheapest deal that
also delivers on your family’s expectations. This is where
our smart search technology comes in – it matches the customer's
unique requirements to the best deal available and allows them
to customise their selection online.”
Note
to editors
All
the Simplifydigital figures stated are from YouGov
Plc. Total sample size was 2,006 adults. Fieldwork was undertaken
during February 2008. The survey was carried out online. The figures
have been weighted and are representative of all GB adults (aged
18+).
About
Simplifydigital
Simplifydigital offers a free and impartial personal
concierge style sales advisory service - accessible via the website
or over the telephone - which will help any confused consumer
get the very best deal to suit their own individual needs and
save them money in the process.
The
company is led by Charles Ponsonby, former Marketing Director
of BSkyB and his co-founder Lawrence Bleach, the former Retail
Marketing and Distribution Director at Sky. The team also includes
Vince Warsap, who is a highly experienced contact centre executive
who spent 10 years running Virgin Atlantic’s call centre
operations, as well as product and marketing specialists from
uSwitch and Tesco.
Web
Site: http://www.simplifydigital.co.uk/
Contact
Details:
PR Contact details
Charlie Ponsonby
CEO
SimplifyDigital Limited
1 Hammersmith Grove
London
W6 0NB
020 7788 1022