Sun and Sand Sports Implements Warehouse Management Solution (WMS) from Exactus

Released on: May 5, 2008, 6:30 am

Press Release Author: Business Systems Group

Industry: Transportation & Logistics

Press Release Summary: Leading retailer and wholesaler of sporting goods & lifestyle
brands in the Middle East invests in state of the art WMS system to achieve
operational excellence.

Press Release Body: DUBAI - May 04, 2008 - Business Systems Group (BSG), the
regional competency center for Exactus Inc., announced today that Gulf Marketing
Group is currently implementing Aware, the leading supply chain solution from
Exactus for one of its subsidiaries, Sun & Sand Sports (SSS), a leading retailer and
wholesaler of sporting goods & lifestyle brands in the G.C.C.

BSG will implement Exactus Warehouse management and Performance Management solutions
at SSS's newest distribution center in JAFZA to help streamline and optimize their
distribution operations. These solutions will enable Sun & Sand Sports to fully
automate its distribution process, facilitate cross-docking, maximize labor
resources and provide a continuous analysis of the overall performance of the
distribution center operation.

These solutions from Exactus are being implemented based on customer specific
business needs to streamline the operations for each of its business unit growth,
support the implementation of automation technologies, and accommodate overall
system transformation and modernization.

Sun & Sand Sports chose Exactus primarily because it offered a number of powerful
pre-integrated and flexible supply chain solution components. Furthermore, not only
do Exactus' solutions capably and reliably handle the most complex of supply chains,
but additionally, the company\'s consultants had an unparalleled level of experience
and expertise in the supply chain industry including, specifically, the retail

Mr. Kevin Bullock, the C.E.O of Gulf Marketing Group expressed his enthusiasm about
implementing the Aware supply chain solution. "We looked at the Exactus application
not only from an operations standpoint but also the value addition it will afford
the company in helping carry out detailed analysis to control costs, track
productivity levels and monitor business trends. In particular, the Aware
Performance Management solution will allow Sun & Sand Sports to make informed
decisions about our business to fine tune and optimize supply chain performance".

\"We are confident that we will continue to improve operational efficiencies and a
rise in staff productivity. Exactus' Aware is a strategic fit for us, and their
solutions have the inherent flexibility to support our business goals and expand our
market share across the region\", said Mr. Shivam Goyal, G.M of Sun & Sand Sports.
The same opinion was echoed by the Project Manager Mr. Devraj Balakrishna who heads
the supply chain automation project in their Distribution Centre at Jafza.

\"Sun & Sand's decision adds to a growing trend we are seeing where companies are
recognizing the greater overall value that can be unlocked from a supply chain when
integrated, best-in-class, logistics solutions are combined with the complementary
strengths of an ERP system, \" said Nasser Tufail, Managing Director of BSG.

Web Site:

Contact Details: Raheel Khan
Regional Manager
P.O. Box 500271, Dubai, UAE
Tel: +971 4 363 1933, Fax: +971 4 363 1934

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