Masterlease reveals what is driving international fleet procurement
on: June 25, 2008, 7:18 am
Release Author: Masterlease
Release Summary: Cost savings remains the common language of fleet
decision makers, but buying decisions are driven by different
cultural behaviours, says new global research from Masterlease.
Release Body: Despite political and business pressure, the environment
is still not a major factor for fleet decision-makers across the
world when looking at strategic vehicle procurement, according
to the latest research from international fleet management company
fact saving money remains the common language of international
fleet management across
the globe, although the Italians (53%) and the Polish (33%) are
more turned on to technology while the UK (2%) and the Dutch (4%)
are surprisingly gadget shy, in terms of influencing the buying
process, the survey of 2,600 fleet decision-makers revealed.
60% of Belgians put safety near the top of their list of issues
concerning fleet management, while surprisingly, the Austrians
(2%) and the Germans (5%) came bottom of the list of countries
driven to improve risk in their fleet strategies. Decision makers
in Portugal also put risk high on the agenda (43%), with their
counterparts in the UK (27%) coming in behind Greece (32%) in
terms of their risk focus.
just 1% putting the environment as a priority, the Greeks and
the Mexicans appear to be the least ‘green’, while
at 16%, the UK decision-makers come out as championing the eco-cause,
although this is still a relatively low priority compared to employee
satisfaction which the UK’s managers scored at 34%.
fact, the environment was regarded as a low priority amongst almost
all of those surveyed despite it being currently so high on the
political and business agendas around the world.
conducted the survey in Australia, Austria, Belgium, France, Germany,
Greece, Italy, Mexico, The Netherlands, Poland, Portugal, Spain
and the UK, to discover decision-making drivers across 13 of the
17 countries in which it operates.
At 50%, the overall global findings put cost savings as the main
concern for fleet managers, with risk coming in as a second priority.
The ability to keep the vehicles on the road was the third most
important priority with environmental concerns coming down the
list with just 6%.
the survey revealed some interesting country-by-country variations.
More than half of the Italian sample (53%) put technology issues
as high on their list with cost savings coming in joint second
alongside keeping the vehicle on the road.
Italians also put employee satisfaction as an important issue
(37%) while it figured with only 5% of those in the German sample.
findings show a lot of expected commonality in terms of the cost
saving issue, but the low rating of environmental concerns was
a surprising discovery considering the importance being placed
on C02-based tax initiatives around the world,” said
Nick Brownrigg, CEO of Masterlease Group. “It
is a fallacy that saving the environment and saving money are
mutually exclusive. Reducing
C02 emissions and costs are two sides of the same coin which
is a message we are trying to get across to our international
concluded, “Employee satisfaction and risk issues also
provided some interesting cultural and geographical variations
which went beyond typical stereotyping and provide fuel for thought
for lease companies such as Masterlease who need to understand
the business imperatives of both global and domestic procurement
departments. This is part of our global strategy of thinking globally
and acting locally”.
- Ends -
About Masterlease Group
is one of the fastest growing funding and fleet
management companies in Europe, offering business to business
all makes full service vehicle leasing.
in the United Kingdom, Masterlease operates in a total of 17 countries
across the globe: Australia, Austria, Belgium, Denmark, France,
Germany, Greece, Ireland, Italy, the Netherlands, Norway, Mexico,
Poland, Portugal, Spain, Sweden and the UK.
15 operations in Europe and plans to expand into other countries,
its strong geographic presence and consistent branding enables
Masterlease to offer a cohesive service across
the Continent. The company manages around 210,000 vehicles.
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