Bigmouthmedia wins BT account
on: July 17, 2008, 3:54 am
Release Author: bigmouthmedia
Release Summary: BT selects bigmouthmedia to provide search engine
marketing for The Phone Book from BT and BT Tradespace
Release Body: BT has selected bigmouthmedia
to provide search engine marketing for The Phone
Book from BT and BT Tradespace.
deal follows pitches from seven agencies and includes both paid
for and natural search.
were impressed by bigmouth’s wealth of knowledge of search
disciplines and their approach inspired confidence. We believe
that using one agency for both paid for and natural search will
pay dividends for us,” said Nick Ratcliffe,
general manager Marketing and Strategy, BT Directories.
Tradespace is BT’s growing online community incorporating
a business directory and marketplace. Customers can buy and sell
products and services, find a business and network. Unlike a conventional
business directory, members can use social media tools such as
blogs, photos, videos and podcasts to promote their products and
is an exciting win for us. Due to the scale and complexity of
BT's operations this promises to be a challenging project,
and we are delighted to be taking a lead role in ensuring the
brands' continued online success,” said Lyndsay
Menzies, managing director of bigmouthmedia
of the world’s leading providers of communications solutions
and services operating in 170 countries, BT's
principal activities include the provision of networked IT services
globally; local, national and international telecommunications
services; broadband and internet products and services and converged
fixed/mobile products and services.
prospective customers, BT Tradespace provides
the opportunity to get to know a business before buying from them.
online edition of The Phone Book from BT offers
both Business and Residential A-Z listings as well as classified
campaign will be tracked using DoubleClick technology.
Founded in 1997, bigmouthmedia is Europe's largest
independent digital marketing agency. With a team of over 200
staff across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: PPC and Search
Engine Optimisation, Online Media Planning, Affiliate Marketing,
Social Networking, Brand Monitoring, Online PR and Web Analytics.
the digital marketing strategies of a third of the UK's most trusted
brands, bigmouthmedia services over 300 big-brand
customers globally including: Adidas, Hilton, British Airways,
Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International,
Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts,
Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?,
Lacoste, Euler Hermes and Wall Street Institute.
Details: Iain Bruce
Tel: (+44)131 561 2179
Mob: (+44)7929 466 152