Hays Marketing reports marketers must practice what they preach
on: July 1, 2008, 3:43 am
Release Author: Hays Marketing
Release Summary: Hays Marketing research reveals that marketers
are selling themselves short and need to actively market themselves
to prospective employees
Release Body: As marketers become increasingly reluctant to switch
jobs, employers are under pressure to practice what they preach
and actively market themselves to prospective employees, according
to research from Hays Marketing.
Marketing Salary & Benefits Guide is compiled
using details from the Hays nationwide database
of candidates, live jobs and from client research. This information
is then analysed to provide accurate market rate comparisons by
sector or geographical area. Working in partnership with the Chartered
Institute of Marketing, recruitment specialists Hays Marketing
undertook the extensive research and questionnaire study that
not only reports on marketing
jobs salary levels by both job role, sector and region, but
also examines issues such as digital skills, the dominant position
of London and finding out what makes marketers tick.
53% of the employers questioned stated that a lack of appropriate
candidates is the chief recruitment obstacle it seems clear that
employers need to market themselves more proactively to potential
appears to be a matter for concern as well. Given that a lack
of candidates with suitable skills and experience combined with
uncompetitive salaries and benefits packages are the main recruitment
challenges facing the industry over the coming year, it is interesting
to note 86% of the marketing professionals surveyed felt they
had sufficient skills to succeed in marketing.
apparent disparity may account for the finding that only one in
ten marketers moves to pastures new to earn more money. The two
biggest motivators are career progression and a fresh challenge.
However, when respondents were asked about their most desired
employment benefit, almost half (47%) said a personal performance
bonus. What was clear from the survey was that employers need
to offer both competitive salary and benefits packages - 46% wanted
flexible working hours - to attract the best marketing talent
in a candidate-led market.
being pressed hard for the top spot, London retains its crown
as the destination of choice for graduates, although Manchester,
Bristol and Edinburgh are snapping at the capital’s heels.
It may well be that London’s continued dominance can be
attributed to London workers tending to command higher salaries;
marketing directors and online/digital marketing executives can
earn as much as 15% more than the national average.
research also drew attention to a key skill employers felt was
lacking in marketing professionals; nearly one in five employers
feeling that candidates lack the appropriate digital and e-marketing
skills. This is highly pertinent to salary expectations, as a
digital marketing executive can expect to earn 25% more than a
marketing executive, and this trend continues into management
formal marketing qualifications remain important to the vast majority
- in fact two out of three of marketers consider the diplomas
and certificates offered by professional institutes such as the
CIM play a pivotal part in career progression in the industry.
survey reflects an industry that is responding to the challenges
ahead,” said Matt Anderson, managing director
of Hays Marketing, “Those involved in marketing
have demonstrated that they are committed to improving their career
prospects through gaining professional qualifications and experience.
If employers can respond to the marketers desires in terms of
benefits and bonuses, the industry will be well placed for the
Hays Marketing is a division of Hays Plc, specialising
in recruiting for marketing positions. With a UK wide network
of offices, Hays Marketing has developed relationships
with leading organisations across the country within the financial,
professional and public services sector, B2B firms and FMCG organisations.
Marketing is a subdivision of Hays Plc,
the FTSE 250 Company which employs 7,753 staff operating from
376 offices in 25 countries across 17 specialisms including IT
jobs, healthcare and retail
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