Interview with Tom Smith @ Universal McCann

Released on: July 9, 2008, 3:01 am

Press Release Author: David Chandler

Industry: Media

Press Release Summary: Business TV Channel interviews Universal McCann social media
research specialist

Press Release Body: England, UK, July 09, 2008 -- Serious buzz has grown online
since the release of Wave 3, a study by Universal McCann
( that focussed on social media trends. The research
looked to cut through the hype, to draw real conclusions on patterns of internet
usage and social media trends around the globe. So the business TV producers at
yourBusinessChannel set up an interview to get the inside thinking of Tom Smith, the
Research Manager at Universal McCann who led this global study.

The Wave 3 report is the third in a series produced by Universal McCann, and looks
at all the latest social media trends, their evolution and gives straight up
explanations of internet usage. The reports findings were based on the statistics
collected from 17,000 internet users in 29 countries, giving an accurate idea of
what people really do online.

yourBusinessChannel Features Editor Mark Sinclair said: "This interview was a great
opportunity for us not only to get clear of all the hype talked about social media,
but also to gain some real insight into what people are actually doing when they go

Footage from the interview ( will be used
to produce more of the free to air and premium business advisory TV shows that
yourBusinessChannel broadcasts via a global network of syndicators. The shows will
be launched during this summer on
The Wave 3 report can be downloaded from the Universal McCann website

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Contact Details: Contact:
David Chandler
+44 (0) 870 041 0459

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