Released on: July 14, 2008, 7:10 am

Press Release Author: Rachael Allen of Informed Market Intelligence

Industry: Media

Press Release Summary: Creative Juices are Flowing at Informed Market Intelligence
(IMI) as the Company Takes on Several New Recruits Enthusiastic to Widen ETM's
Readership Through a Soon to be Launched, 160 Page Magazine

Press Release Body: Award-winning IMI of Central London have this month welcomed
several new members of staff into their team with the purpose of stepping up the
creation of the first printed edition of ETM magazine. Already up and running online
, industry experts can now look forward to flicking as well as clicking through
their favourite source of industry news, information and research. Due to be in
circulation towards the end of September, it's full creative steam ahead as the
release date approaches. Certainly, there is no shortage of enthusiasm within the
editorial team over their latest venture; "we're all very excited here at IMI to be
involved in the growth and widening of ETM's distribution through printed media.
Having printed as well digital editions will open up a new realm of possibilities
for our advertisers and provide readers who sometimes prefer to read from paper, the
opportunity of choice" (Rachael Allen, Editor).

ETM publication, to be edited/produced by Rachael Allen, Vee Sun Ho and Juliusz
Kwiatkowski with the fundamental support of a vibrant sales team, looks set to
surpass other premium technology enterprise magazines in both quantity and quality
of keynote editorials, panel discussions and expert forecasts as well as design and
layout considerations. Already ETM online, through its multimedia presentation of
topics such as 'Application Delivery',' Virtualization', 'Business Intelligence',
'Communication Enabled Business Process (CEBP)' and 'Human Capital Management',
attracts subscriptions from CIOs and CEOs of major companies, further reinforcing
IMI's perspective that today's global companies need to be strategic thinkers, able
to move beyond reactive and even responsive behaviour. Indeed, this view is
supported by leading market research analysts Gartner who affirm that 'information
technology has moved from a supporting role to a driving role for business' and
significantly by the detail that IMI's 1,000 plus active advertisers include the
most innovative technology companies in the world, amongst the big names, Google and

Incorporated in March 2008, IMI is a full service marketing and communications
company with expertise in developing creative marketing solutions that reinforce
companies' brand strategy and support their competitive position. ETM is an example
of one such solution and with time, print distribution is expected to exceed 15,000
enterprises globally, achieving a reach of over 68,000 c-level suite executives, IT
managers and directors.

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If you would like more information about IMI's ETM publication or to subscribe,
please visit the website Questions or any CIO relevant articles
can be directed to ETM's editor, Rachael Allen.

Web Site:

Contact Details: 35-39 Moorgate
London, UK
+44 (0) 207 148 5152

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