Truth In Aging Goes for the Gold
Released
on: July 23, 2008, 4:55 pm
Press
Release Author: Truth
In Aging
Industry:
Consumer
Services
Press
Release Summary: Popular beauty blog announces the Anti-Aging
Olympics to identify the most medal-worthy beauty products and
treatments
Press
Release Body: NEW YORK, NY -- Truth
In Aging, the beauty blog that offers uniquely honest
consumer reporting on the beauty and grooming industry, today
announced the commencement of the Anti-Aging Olympics.
It is a competition to identify the best beauty products and treatments
from around the world, and the reveal of the winners will coincide
with the awarding of medals at the Summer Games in Beijing, China.
“Whether
an Olympic contender, an everyday athlete or a proud spectator,
muscular exertion, joint stress, and elements like the sun or
chlorine are all contributing factors to the physical effects
of aging.” explains Marta Wöhrle, founder
of Truth In Aging.
The
Anti-Aging Olympics will follow Truth
In Aging’s customary rigorous product and treatment
review process – including thorough research and actual
use – to award Gold, Silver and Bronze in a series of “events”
focused on skin care, hair care, wrinkle prevention, and body
care as they relate to specific Olympic contests. Much like the
Olympic Games, Truth In Aging vows to uphold strict standards
of excellence and a code of ethical conduct to deliver nothing
less than the real truth to consumers through their process.
Wöhrle
adds, “More and more mature athletes like Dana Torres
and Sheila Taormina are showing us youth is reasonably maintainable.
We wanted to identify the very best products and treatments to
accompany that mission.”
About
Truth In Aging
Truth In Aging (http://www.truthinaging.com)
is dedicated to providing truthful and unbiased guidance to consumers
seeking anti-aging results through skin care, hair care, health
and beauty products, and salon and clinical treatments. Launched
in Beta in 2008, the blog is an extension of Accord Media, an
independent online publisher founded by industry veteran Marta
Wöhrle.
Media
Contact
Jessie Kernan
Kernanjl@yahoo.com
714-791-0228
# # #
Web
Site: http://www.truthinaging.com
Contact
Details: Jessie Kernan
714-791-0228
kernanjl@yahoo.com
