A cleaner soda can by American Energy Drink debutes in Atlanta
on: August 15, 2008, 7:29 am
Release Author: Team
Release Summary: American Energy Drink is World's first brand
to use sanitary can-top seal
Release Body: The team at American Energy Drink
has just completed a whirlwind sampling tour of local Atlanta
convenience stores. www.americanenergydrink.com
“We had to wave our American Energy flags
to get noticed by the branding guys at the Coke Plaza”,
says American Energy girls , Stephanie and Jessica. Exxon, Shell,
BP, Citgo, Publix, Gulf, QT, and Texaco all have received free
tasty samples as the drinks were distributed around downtown Atlanta.
Without exception, every clerk and delivery truck driver liked
the “Clean Capped” energy beverage.
The red-white-blue patriotic cans are sealed with Advercan’s
sanitary can-top-label. This label protects consumers from dirt
and germs on top of the can, all while distributing can-top-messages
for the retailer. The American Energy crew also
donated many drinks to the Georgia V.A. hospital with a can-top-label
reading ‘Thanks to the Troops!”. A retail example
for can-top-media could be Exxon Fuel specials, Warner Brothers
pictures, or Georgia lottery advertisements capping each can.
Can-top-advertising revenues could actually pay for the entire
soda package…Doesn’t direct mail advertising cost
over 50 cents these days? Can-top-media’s “Touch and
Target” mandatory interaction should deliver a better impression
for advertisers than piles of useless mail! This new method of
media distribution is worth billions to the big BevCompanies.
We’ve all wiped off the tops of a can before, so why not
have a seal over it? It seems to me that everything has a protective
wrapper except a soda can. Who knows what touches the can before
you place it on your lips! The Advercan-3M “Clean Cap”
achieved favorable notice at Coca Cola’s 2007 innovation
conference with the help of Graphic Packaging Inc. www.graphicpkg.com
, however the world’s largest beverage bear hasn’t
engaged the clean canning system as of yet.
The team claims the American Energy Drink will
be seen as a main stream all American beverage, whereas most other
energy offerings are marketed as extreme. “This lemon-lime
tasting energy blast is intended to entice your taste buds at
the same time the can-top-label delivers a clean, safe drinking
experience”, says the founder of both Advercan
and American Energy Drink brands, K Mac McClintock.
He goes on to say, ”To aid in the patriotic branding efforts,
there’s American Airlines, American idol, American Energy
in the news, American Express, American politics, American Red
Cross, Global American military bases, and American flags waiving
everywhere as subliminal advertising for the new patriotic drink…now
that’s a sure brand winner for any major cola company to
run with!” Team Advercan is anticipating
a co-production deal or model adoption by one of the mammoth BevCos
this year. See www.ADVERCAN.com
for these, and other beverage industry innovations.
Details: Team Advercan INFO@ADVERCAN.COM 800-8797050