ASPA Opens Door for Its Members to Hit New International Signage Markets

Released on: August 15, 2008, 7:33 am

Press Release Author: Sutthipon / Get Friends

Industry: Media

Press Release Summary: Advertising & Sign Producing Association hurries to open new
business opportunities for signage entrepreneurs. It also believes that SIGN ASIA
EXPO'08 will help achieve at least 10% rise in sales volume whereas its members join
forces to hit international markets with 300 million baht budget.

Press Release Body: Advertising & Sign Producing Association hurries to open new
business opportunities and markets for signage entrepreneurs. In addition to
declaring its full support to members to participate in SIGN ASIA EXPO'08, it also
believes that such event will certainly help achieve at least 10% rise in the
signage industry's sales volume to 240 million baht, from 4,000 million baht in
total market value, whereas its members join forces to hit international markets,
with their first targeted country being Vietnam, by spending an estimated budget of
300 million baht and giving a payback within 2 years.

Mr. Yuvaphol Pornprathanwech, Chairman of Advertising & Sign Producing Association
(ASPA), revealed that at present the association, in addition to driving its members
to expand business into new markets and create more business opportunities, urged
its members to participate in the spectacular SIGN ASIA EXPO'08, which would be
staged in this September. Such event was expected to boost sales volume of the
signage industry, throughout the event, by 10% to more than 240 million baht, when
compared to last year, from 4,000 million baht in total market value.

This SIGN ASIA EXPO'08, besides showcasing brand new innovations and
state-of-the-art technologies from those related in the signage industry, invited
international advertising and signage associations from the USA, India, the
Philippines, Vietnam, Malaysia, Taiwan, Korea and China, to take part in it. It also
aimed to open a window of business opportunities for those related from other
countries to learn and see a variety of cutting-edge products manufactured by Thai
entrepreneurs, as well as to open the door for Thai proprietors to expand their
business into new overseas markets.

A business expansion into foreign markets was clearly seen in an investment in
Vietnam by close collaboration among Thailand's 4-5 leading signage entrepreneurs
whereas its further process and investment details were being co-studied with BOI.
Initially, it was expected to lavish a sum of approximately 300 million baht for
investment, with a payback within 2 years. The project would start around mid 2009.

"We have a plan to boost our signage business by urgently developing management
policies in terms of finding our permanent office, providing liaison services to
make the ministry's rules in line with business, promoting coordination with the
government sector, making trade arrangements among members, creating the
association's good image, driving ASPA to be a leading and well-known association in
the regional and international levels, setting up a legal and engineering consulting
team, proving benefits and privileges to members and organizing an institute for
promoting professional careers that aims to develop personnel potentiality as the
signage and advertising industries are now lacking a great number of experts and
highly skilled personnel", said Mr. Yuvaphol.

The said institute would take full responsibility for building personnel in various
fields, including computer graphics, designs and photography, for the country's
adverting industry. The association now set up a group of subcommittees to study an
operation plan and process in terms of education-programming institutes, locations
and others, with a basic budget of 15 million baht as office construction and
management expenses. The plan would commence around next April.

In addition, the association allocated a sum of 10 million baht to use for the
association's image creation and public relations by means of social marketing
strategies, plus joint activities among 120 current members. They aimed to generate
more unity and support in doing business, and help promote the government sector.

SIGN ASIA EXPO'08, held in conjunction with MEDIA ASIA EXPO'08, would be staged from
September 25-28, 2008, 08.00-20.00 hrs. at Hall 2-3, Impact, Muang Thong Thani. For
more information, please visit

# # #

For more information, please contact
IBRIX Co.,Ltd.
Tel. 02 641 4381 ext. 18

Web Site: http://

Contact Details: IBRIX Co.,Ltd.
21/118 soi Soonvijai, Rama 9 road, Bangkapi,
Huaykwang, Bangkok 10310. Thailand
Tel.: + 66 2 641 4381 ext 18
Fax : + 66 2 641 4381 ext 13

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