BT Tradespace Drives Signups with New Affiliate Programme
on: August 28, 2008, 8:06 am
Release Author: BT
Release Summary: BT Tradespace strengthens affiliate marketing
partnership with Tradedoubler and buy.at
Release Body: BT Tradespace has announced it
will work with TradeDoubler and buy.at to manage
its affiliate marketing programmes in the UK.
new programmes look to drive increased awareness of BT
Tradespace, further supporting its online strategy
and extending business reach.
part of the focused online drive, BT Tradespace
will also be running complementary email and banner campaigns
as well as Pay-Per-Click activity. Utilising TradeDoubler's and
buy.at’s performance-based services means publishers will
be rewarded for each new Tradespace set up ensuring enhanced programme
performance in terms of earnings per click.
Tradespace is a unique and dynamic online community that
brings small businesses and individual sellers together with potential
customers and partners to do business.
more than 170,000 businesses already signed up, the service, which
is free to join, allows businesses to quickly and easily create
and post content on the web and link to complementary businesses.
BT Tradespace member’s page includes space
for business advertising,
allowing them to add blogs, photos, podcasts, contact information,
maps, virtual business cards and Click-to-Call. Businesses can
also join the online community
- making BT Tradespace a customisable and multi-dimensional site
for marketing and interaction.
Mowat, Director of Online Services, BT Business, said:
“We are continuing our commitment to our customers through
investment in our marketplace,
and TradeDoubler and buy.at provide a trusted
and credible service for supporting our online strategy.”
continued, “This programme builds on the work we’ve
done to date and allows us to deliver a tailored approach for
customers, so they get exactly what they need to market their
company, network, sell products and services and ultimately drive
Kelly, Client Services Director at TradeDoubler, said:
“We are delighted to be working with BT Tradespace
on such an important part of its marketing strategy.
BT is a trusted brand and we want to build on its success. With
a decade of experience in affiliate marketing, we are consistently
finding more innovative ways to deliver new services that add
value to our clients, and we look forward to a successful programme
for BT Tradespace."
Elazab, Account Director at buy.at, said: “We
are excited about the addition of BT Tradespace to our current
portfolio of BT products on the buy.at network. We look forward
to working closely with BT Tradespace to ensure
they benefit from the optimisation of the affiliate channel. buy.at’s
unrivalled affiliate relationships and cutting edge technology
will ensure incremental value to the client.”
Notes to editors
BT is one of the world’s leading providers of communications
solutions and services operating in 170 countries. Its principal
activities include networked IT services; local, national and
international telecommunications services; higher-value broadband,
internet products and services, and converged fixed/mobile products
and services. BT consists principally of four lines of business:
BT Global Services, Openreach, BT Retail and BT Wholesale.
Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group and encompasses virtually all businesses and assets of the
BT Group. BT Group plc is listed on stock exchanges in London
and New York.
about this news release can also be made to the BT Group Newsroom
on its 24-hour number: 020 7356 5369. From outside the UK, dial
+44 20 7356 5369
BT Group news releases can be accessed via: www.bt.com/newscentre
Details: Leslie King
Senior Media Relations Manager
81 Newgate Street
020 7356 5383