Heather Gardens Sources Magnifi Online for Search Engine Optimization
Released on: August 13, 2008, 8:31 pm
Press Release Author: Magnifi Online
Press Release Summary: Magnifi Online, a Leading Search Engine Marketing Agency, to Optimize HeatherGardens.org
Press Release Body: Denver, CO - August 13, 2008 - With an increased focus on utilizing the HeatherGardens.org community website to generate new prospects, Heather Gardens hired Magnifi Online to optimize their website to increase search engine rankings and increase traffic from search engines. This effort is part of a comprehensive marketing plan aimed at attracting prospective real estate buyers and future residents to Heather Gardens.
Heather Gardens is a resort-style active adult community located in Aurora, CO, just outside the Denver metro area. The community is home to nearly 3,800 residents who enjoy a range of clubs, community activities, and an executive 9-hole golf course. The community is facing increased competition in the area and has launched a campaign to attract Baby Boomers to the community.
"With an increased focus on attracting younger buyers, Heather Gardens realizes the importance of marketing their website through search engines. Many homebuyers turn to Google and other search engines as the first step of their home search," explains Andie Jones, Director of Client Services.
Magnifi Online's approach to optimizing Heather Garden's website involves employing a thorough site audit and analysis of the website's technical structure, content, and link popularity, as well as in-depth research to refine the selection of target keywords.
Keith Schmaus, Heather Garden's General Manager, says that keyword selection was a challenge for Heather Gardens because the terms the target audience uses to search for senior communities varies greatly and often includes phrases that are not part of the Heather Gardens brand. "Magnifi Online was able to provide a thorough analysis of our market and search trends to guide us in a keyword direction that wasn't necessarily intuitive but makes a lot of sense strategically. Their in-depth thinking will allow us to cast a broader net and that will impact our search engine rankings and traffic," says Keith.
Magnifi Online will recommend strategic amendments to the website that will allow Heather Gardens to compete with, and surpass, other active adult communities that are using search engines as a means to attract new buyers.
Heather Gardens (http://www.heathergardens.org) is an age-restricted resort-style residential community located in Aurora, Colorado, about 10 miles southeast of downtown Denver. Heather Gardens' homes are located in a 198-acre park-like setting around a premier executive 9-hole golf course. Their active adult community has become a favorite among empty nesters, seniors and retirees -- persons wanting a more carefree lifestyle without all the burdens of single-family home ownership.
About Magnifi Online
Magnifi Online, Inc. is a strategic search engine marketing (SEM) and search engine optimization (SEO) company with results-based experience increasing conversions and improving ROI. They partner with advertising agencies and independent advertisers in industries such as e-commerce, real estate, finance, health, and technology. Magnifi Online's success comes from employing a customized and hands-on approach to each one of its clients' campaigns.
Magnifi Online has locations in Denver, San Diego, and Los Angeles, and can be contacted at 1-800-490-1778, or by visiting http://www.MagnifiOnline.com. Questions regarding this release should be directed to June Bryant at 1-800-490-1778 or firstname.lastname@example.org.
Web Site: http://www.magnifionline.com
Contact Details: 9837 Burberry Way Littleton, CO 80129 (800) 490-1778 email@example.com http://www.magnifionline.com