Heather Gardens Sources Magnifi Online for Search Engine Optimization

Released on: August 13, 2008, 8:31 pm

Press Release Author: Magnifi Online

Industry: Marketing

Press Release Summary: Magnifi Online, a Leading Search Engine Marketing Agency, to
Optimize HeatherGardens.org

Press Release Body: Denver, CO - August 13, 2008 - With an increased focus on
utilizing the HeatherGardens.org community website to generate new prospects,
Heather Gardens hired Magnifi Online to optimize their website to increase search
engine rankings and increase traffic from search engines. This effort is part of a
comprehensive marketing plan aimed at attracting prospective real estate buyers and
future residents to Heather Gardens.

Heather Gardens is a resort-style active adult community located in Aurora, CO, just
outside the Denver metro area. The community is home to nearly 3,800 residents who
enjoy a range of clubs, community activities, and an executive 9-hole golf course.
The community is facing increased competition in the area and has launched a
campaign to attract Baby Boomers to the community.

"With an increased focus on attracting younger buyers, Heather Gardens realizes the
importance of marketing their website through search engines. Many homebuyers turn
to Google and other search engines as the first step of their home search," explains
Andie Jones, Director of Client Services.

Magnifi Online's approach to optimizing Heather Garden's website involves employing
a thorough site audit and analysis of the website's technical structure, content,
and link popularity, as well as in-depth research to refine the selection of target

Keith Schmaus, Heather Garden's General Manager, says that keyword selection was a
challenge for Heather Gardens because the terms the target audience uses to search
for senior communities varies greatly and often includes phrases that are not part
of the Heather Gardens brand. "Magnifi Online was able to provide a thorough
analysis of our market and search trends to guide us in a keyword direction that
wasn't necessarily intuitive but makes a lot of sense strategically. Their in-depth
thinking will allow us to cast a broader net and that will impact our search engine
rankings and traffic," says Keith.

Magnifi Online will recommend strategic amendments to the website that will allow
Heather Gardens to compete with, and surpass, other active adult communities that
are using search engines as a means to attract new buyers.

Heather Gardens (http://www.heathergardens.org) is an age-restricted resort-style
residential community located in Aurora, Colorado, about 10 miles southeast of
downtown Denver. Heather Gardens' homes are located in a 198-acre park-like setting
around a premier executive 9-hole golf course. Their active adult community has
become a favorite among empty nesters, seniors and retirees -- persons wanting a
more carefree lifestyle without all the burdens of single-family home ownership.

About Magnifi Online

Magnifi Online, Inc. is a strategic search engine marketing (SEM) and search engine
optimization (SEO) company with results-based experience increasing conversions and
improving ROI. They partner with advertising agencies and independent advertisers in
industries such as e-commerce, real estate, finance, health, and technology. Magnifi
Online's success comes from employing a customized and hands-on approach to each one
of its clients' campaigns.

Magnifi Online has locations in Denver, San Diego, and Los Angeles, and can be
contacted at 1-800-490-1778, or by visiting http://www.MagnifiOnline.com. Questions
regarding this release should be directed to June Bryant at 1-800-490-1778 or

Web Site: http://www.magnifionline.com

Contact Details: 9837 Burberry Way
Littleton, CO 80129
(800) 490-1778

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