Neo Advertising Partners With RMS Networks, Accelerates Global
on: August 20, 2008, 3:42 am
Release Author: RMS Networks/Dawn
Release Summary: Digital Out-of-Home Giant Selects RMS Networks’
Addressable Advertising Technology, Other Services for Existing
Networks and Future Expansions into North America.
Release Body: Fort Lauderdale, FL (August 19, 2008) Swiss
Neo Advertising, the leading provider and operator of
Digital Out-of-Home Networks, announced today that they
have chosen RMS Networks’ as the company’s U.S. affiliate.
Neo Advertising plans to immediately begin utilizing
rVue, RMS’ addressable advertising technology,
in their existing Canadian locations, as well as future outlets
located in Europe and North America.
of Europe’s fastest growing Digital Out-of-Home
groups, Neo Advertising currently operates over
50,000 screens in premier locations in Switzerland, Canada, Germany,
Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland
and Italy. Positioning the company for continued growth, they
investigated the market’s best-in-class technology solutions
and industry leaders for its next strategic relationship. Neo
selected RMS Networks for its reputation, full-service
capabilities and proprietary rVue technology
as it eyes expansion into the United States.
maintain our highest standards of quality and ROI through our
growth, we only choose partners who have already achieved success
and respect in the competitive Out-Of-Home market,”
said Benjamin Mathieu, CEO North America for Neo Advertising.
“RMS Networks and their rVue
technology is a perfect fit for this objective.”
other technology choices reviewed, RMS Networks’
rVue application enables outlets and advertising agencies
to pull in additional advertising revenue immediately. It is a
stand-alone application that can manage networks independently
with drag and drop ease, or integrate with most other existing
digital signage software, if desired.
Advertising has grown into one of Europe and Canada’s
largest and most well-respected providers of digital signage.
The industry is poised for record adoption over the next few years,
and Neo is in an ideal position to capitalize on the wave,”
notes Jason Kates, Founder, President and CEO of RMS Networks.
“RMS is proud to work with Neo as they
continue their impressive growth.”
Neo Advertising: Neo Advertising is a global provider
and operator of Digital Out Of Home networks and a leader in this
industry. Neo Advertising operates 50,000 advertising screens;
partners with tier-1 institutions as well as most prestigious
real estate owners. Neo Advertising operates in Switzerland, Canada,
Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium,
Poland and Italy.
About RMS: RMS is the leading internet-based,
digital media and marketing agency that develops, manages and
delivers the most relevant video advertising segments to millions
of consumers daily. Through rVue, RMS’ proprietary addressable
advertising technology, high-traffic venues and consumers can
access HD video content, create playlists and dramatically enhance
the shopping experience. From its headquarters in Fort Lauderdale,
FL., RMS has served the nation’s most respected and recognizable
brands including AutoNation, Blockbuster, Subway, Accenture and
Advance Auto Parts – all with a simple proposition: Where
ROI meets awareness. That’s RMS. Learn more at www.rmsnetworks.com.
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Details: Dawn Rahicki
RMS Networks, Inc.
900 S.E. 3rd Avenue, Third Floor
Fort Lauderdale, FL 33316