Launch of Ink Ad - inkad(dot)ca

Released on: September 17, 2008, 3:05 pm

Press Release Author: Ink Ad

Industry: Marketing

Press Release Summary: Come and Celebrate the Launch of Ink Ad @ Caprice Night Club
Featuring DJ SPRYTE and Resident DJ DARYLO.

Press Release Body: Vancouver, BC, September 26, 2008 Ink Ad is a new
Vancouver-based advertising company which provides marketers with a unique way of
reaching the trendy and brand-conscious 21-34 demographic on a national scale.
Ghazaleh Tehrani and Minna Van, partners of Ink Ad are pleased to announce the
launch of Ink Ad. Ink Ad will officially launch on Friday September 26th with the
launch party at Caprice Night Club.

The weakening economy and the rising costs are creating a huge challenge for any
marketer to stay ahead of the curve. When it comes to getting the most out of your
marketing dollars, no other medium can match the face to face impact of a creative
street promotion campaign said Minna Van, partner of Ink Ad and co-founder of Urban
Bella Marketing. Positive interactions with a brand ambassador can provide a
lasting impression that can be the basis for building brand loyalty. Another
advantage provided by street promotion is its ability to precisely target very
specific demographic or geographic areas. Ink Ad combines the above techniques and
adds another innovative twist to the mix.

Ink Ad is utilizing the traditional club entry stamp system to provide a novel
advertising opportunity to companies. Imprinting a brand into clubbers wrists,
which lasts until the next day and can be viewed by their peers, literally creates a
lasting impression on the club goers. This can even be taken to another level of
interactivity by incorporating a text messaging campaign into the stamp messages.

Ink Ad has focused on their extensive network of restaurants, bars and nightclubs
all over Canada, which allows their clients to reach trendy young adults. Before the
launching, Ink Ad has successfully signed with many major clubs nationwide, such as
Republic, Modern, Caprice, and so on.

This Launch Party will be the unveiling of all Ink Ad has worked for in the past few
months. Come on out and raise a glass with us! To RSVP for the launch party, simply
text message Ink Ad to 889988. For the first time ever in Canada, we are using
text messaging for RSVP.

When: Friday September 26, 2008 (doors 9pm till 3am)

Where: Caprice Night Club, 967 Granville Street, Vancouver, BC

* The launch party will feature live music by DJ Spryte and DJ DARYLO.

Business Inquiries:
Minna Van
Ink Ad
Office: 604.780.8540
Fax: 604.696.3745

For further information:
Megan Jung
Office: 604.780.8540
Fax: 604.696.3745

Web Site:

Contact Details: Head Office
3rd floor, 422 Richards Street
Vancouver, BC
V6B 2Z3

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