Released on: September 11, 2008, 2:12 am

Press Release Author: Tina Eichner

Industry: Management

Press Release Summary: MSA members are featured in a new article about “green” gift
ideas in SHOP AMERICA magazine. The article includes products available from several
of the Association’s Museum Member stores.

Press Release Body: Denver, CO , Sept. 11, 2008 -- MSA members are featured in a new
article about “green” gift ideas in SHOP AMERICA magazine. The article includes
products available from several of the Association’s Museum Member stores. SHOP
AMERICA magazine is the publication for travelers who love to shop, and reaches more
than 100,000 domestic and international travelers, tour operators and travel
partners.

Green trends continue to permeate all facets of our lives; eco-fashion and
eco-friendly products are the current rage. Museum stores are known for carrying
unique, high-quality items and the museum store community is on the leading edge of
the green movement with many stores showcasing environmentally conscious gifts and
products.

MSA has partnered with the U.S. Cultural & Heritage Tourism Marketing Council and
Shop America Alliance to increase public relations for museum stores and the
cultural commerce industry.

“Our relationship with Shop America gives our members access to the travel trade and
shopping market. Articles in SHOP AMERICA magazine regularly promote museums as
tourism destinations and their shops as ideal venues for distinctive and unusual
products and gifts,” says MSA Executive Director Beverly Barsook. “MSA is proud of
the growing eco-friendly movement within our member institutions.”

MSA is a nonprofit, international association organized to advance the success of
museum retail professionals. By encouraging high standards of professionalism, MSA
helps cultural commerce professionals better serve their organizations. For more
information about MSA please visit www.MuseumStoreAssociation.org
Press Release submission By PressReleasePoint(http://www.pressreleasepoint.com)

Web Site: http://www.MuseumStoreAssociation.org

Contact Details: Contact:
Tina Eichner
Museum Store Association
4100 E. Mississippi Ave., Ste. 800
Denver, CO 80246
(303) 504-9223 x14
teichner@museumstoreassociation.org
http://www.MuseumStoreAssociation.org