Making multi-media work

Released on: September 17, 2008, 5:55 am

Press Release Author: User Vision

Industry: Media

Press Release Summary: User Vision launched the UKs first fully comprehensive
multi-media testing lab with eye tracking the Interactive Lounge - at IBC2008 in
Amsterdam this week.

Press Release Body: User Vision launched the UKs first fully comprehensive
multi-media testing lab with eye tracking the Interactive Lounge - at IBC2008 in
Amsterdam this week. For the first time interactive TV (iTV), remote control
activity, mobile and the internet will be tested simultaneously as a single user

User Vision is one of Europes leading user experience consultancies and has worked
internationally with broadcasters including the BBC, for many years.

The company has developed the lab in partnership with iTV technology specialist,
Jonathan Marshall, who has pioneered research and innovation in iTV for over ten
years. Jonathan also joins the expanding User Vision team as Head of Interactive

This launch positions User Vision as leader in iTV user experience and signals
strategic expansion into this rapidly growing market, offering user experience
insights to broadcasters, set top box manufacturers, advertisers and content

A constant proliferation of channels, an insatiable appetite for new services and
the exponential adoption of iTV by the consumer has created a massive opportunity
for User Vision to grow this area of its business.

Increasingly consumers today access information simultaneously across multiple
platforms and devices. Services, like youTube and iPlayer, are specifically
developed as multi-platform services capable of working on devices including TV,
mobile and PC.

Being able to switch between different stimuli such as a TV, mobile phone and
computer, in one session means User Vision can capture every move as well as the
emotion and psychology of the users experience in the lab.

Moreover, clients and developers observing user experience test sessions can view
how each participant is using the different platforms, capturing information first
hand on issues and complexities as they arise, and even seeing where their eyes are
looking and their fingers pointing, as they interact.

Emma Kirk, User Visions Strategic Director explains: Our new lounge is very
comfortable yet technically innovative, allowing us to capture a complete 360 degree
picture of multi-media user experience, and enhancing this with specialist
technologies such as eye tracking. Recording and observing the users journey will
cover interactive TV, mobile, games and the internet.

The specially constructed lab housed in User Visions Edinburgh headquarters has
been designed to simulate a comfortable home environment. This means the user is
relaxed and more engaged, not influenced by the feeling of being in an office or
testing lab.

A large screen will show client observers views of the TV screen and remote control,
the users face, and eye tracking movement. Observers will watch how the user
navigates through options, reacts to advertisements, how the remote control is used
and how well they understand the process.

Jonathan Marshall comments: This lab brings together a unique combination of
technologies to ensure that multi-platform services are tested effectively. This
will allow content producers to simulate their services prior to launch, reducing
costly changes to deployed services.

The lab has been used to test the PoGo service, developed for the BBC by User Vision
and Slipstream which allows users to browse record, rate, recommend and share
programme content from any source and to access that content from any device

The IBC exhibition showcases the latest technology and foremost business ideas in
broadcasting and media. The exhibition is internationally renowned for being run by
the industry for the industry and offers unparalleled expertise and opportunities in
the fields of content creation, management and delivery.

Web Site:

Contact Details: For more information contact: Sarah Lee :: 0131 225 3875 ::

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