Released on: September 4, 2008, 3:50 am

Press Release Author: Omnia

Industry: Marketing

Press Release Summary: Omnia Dubai, the creative consultancy, with offices in the
Middle East, Europe and Channel Islands, has created a microsite to run through the
month of Ramadan.

Press Release Body:
Thursday 4 September 2008

Omnia spreads the Ramadan message

Omnia Dubai, the creative consultancy, with offices in the Middle East, Europe and
Channel Islands, has created a microsite to run through the month of Ramadan.

The dynamic site, which was commissioned by Abu Dhabi Islamic Bank, gives customers
and members of the public the opportunity to spread their own personal Ramadan
greetings to friends and family.

Digital Media Director for Omnia, Alexander Rauser, said the challenge had been to
develop an online campaign that would remain true to the traditions of Ramadan
whilst avoiding stereotypical imagery and messaging.

‘It is very easy to fall in to the trap of traditional messaging and we wanted to
create something that was original and engaging, but didn’t detract from the meaning
of Ramadan. The end result is an impressive display and melding of the latest in
digital media with the core traditions and values of Ramadan.’

The campaign promotes the ethos of the ADIB brand spreads the Ramadan message across
the globe.


Website address; http://www.omniyatramadan.ae

Ends

Omnia is always thinking.

We’re solving communications challenges every day. Our thinking is the catalyst for
tomorrow’s big-idea ads, for brands that survive the test of time and for digital
media that drives results. Omnia is an International Creative Consultancy working
across Europe and the Middle East. Our mission is to deliver original and innovative
creative solutions in brand, design, advertising and digital media that fulfil our
client’s communications needs.


Web Site: http://

Contact Details: Fiona Malley

Fiona.Malley@omnia.uk.com
+44 1481 7406666