The Death of Peace and Quiet

Released on: September 4, 2008, 2:04 am

Press Release Author: M-Lab

Industry: Media

Press Release Summary: MANY OF US NOW SPEND NO TIME AT ALL WITHOUT MEDIA PLAYING, A
REPORT PUBLISHED BY MEDIA RESEARCH CONSULTANCY M-LAB SHOWS



Press Release Body: Silence a thing of the past?

Hot on the heels of a recent Ofcom report (September 2008) showing that UK adults
are now consuming more than 50 hours of media per week, Media researchers M-Lab have
revealed the impact of this increase in media consumption on our home lives.

On average, the M-Lab research reveals, UK adults now have only one hour (63
minutes) per day of media silence at home, but one in three (31%) now have media
on all the time while at home, and a further 22% have only half an hour or less each
day with no media playing.

Commenting on the results, Graham Williams, Director of M-Lab, said:

If you add it all up, the average person now spends more time on TV, radio,
internet and phone calls than they actually spend at home that explains why many
so people now watch TV and surf the net at the same time - if we werent, wed have
no quiet time left at all

M-Labs research also revealed that the times of day that people are most likely to
enjoy a bit of media-free time at home are at around midday to 12.30pm, and around
5 to 5.30 pm.

Graham Williams adds:

Usually the summer months find us consuming less media, but with the Olympics, many
of us will not have taken our usual summer break from media consumption and as the
evenings get shorter, life will become increasingly media-heavy over the next few
months

Media from morning till night

Bedrooms are one of the last places in homes where people switch off, but even
this is changing 32% now wake up to the sound of TV or radio, and 71% say that
some kind of media consumption is the last thing they do before going to sleep at
night. Perhaps not surprisingly, more than one in four adults (27%) say that having
a TV in the bedroom is affecting their sex life for the worse

Williams commented:

For many of us, switching on media when we get home is as automatic as switching on
the lights from the moment our clock-radio wakes us in the morning to the moment
we switch off the TV or check our last email at night, media is a constant
companion. For some people, background noise provides a vital sense of security and
companionship, but for others, preserving a bit of quiet time for ourselves, or to
spend with our families, is getting increasingly difficult

Seven Deadly Dins

The M-Lab research also asked about the devices that most annoy us at home: and
noisy devices are clearly the biggest culprits landline phones, mobile phones,
alarm clocks, washing machines, TVs, vacuum cleaners, and smoke alarms are the
seven deadly dins of modern life. (Husbands and wives also made the top ten a
surprising result considering that we asked about annoying devices!).

Top ten most annoying devices in our homes

Landline phone
16.1%

Mobile phone
15.9%

Alarm clock
10.8%

Computer
6.7%

Washing machine
4.1%

Television
3.9%

Vacuum cleaner
3.4%

Set-top box
3.1%

Husband / Wife
2.6%

Smoke alarm
2.2%

Implications

Williams added:

We are clearly reaching a limit here media companies have almost no space left to
fill in our home lives. The opportunity to increase overall consumption now lies in
reaching people on the move through mobile devices, or in leisure venues. There is
also a big opportunity for media brands who can exploit the simultaneous use of the
internet and other media. For consumers, life will be more crowded than ever, but on
the plus side, greater control over content will mean that irrelevant and intrusive
media will be squeezed out of existence.



Web Site: http://www.m-lab.co.uk

Contact Details: Graham Williams
Director
M-Lab
Hill House
Highgate Hill
London
N19 5NA
+44 (0)20 7281 3388
gwilliams@m-lab.co.uk

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •