The Magic of HomeLogic(tm) Revealed at CEDIA With Unveiling of New Logo, Features and Marketing Efforts

Released on: September 8, 2008, 2:47 am

Press Release Author: Steven Style

Industry: Marketing

Press Release Summary: Whole House IP Innovator Creates Even Stronger Position with
Energized New Branding Focus, Providing Dealers with New Benefits and Opportunities
for Bottom Line Growth.

Press Release Body: Marblehead, MA, September 08, 2008 -- HomeLogic, a leading
manufacturer of IP based entertainment and control systems, today announced details
of the companys major new marketing program at the Custom Electronic Design &
Installation Associations CEDIA EXPO 2008 in Denver, Colorado. The companys new
marketing program heightens visibility within the custom installation market with a
fresh new look including a new logo and Dealer sales tools. The new materials
showcase HomeLogics arsenal of whole house, open source IP control solutions. The
announcement was made by Joe Lautner, HomeLogic\'s VP of Marketing and Sales.

The initiative focuses on bringing to light the industrys best kept secret; the
renowned programming-free IP technology and powerful homeowner features HomeLogic
brought to the home systems marketplace in 2002, and how it empowers Dealers with
new tools to better sell the most elegant and scalable control system available
today. As part of the new initiative, HomeLogic Co-founders Jim Herman and Buddy
Duncan unveiled the companys new logo with a bolder emphasis on the companys name
and striking, newly designed brochures and product catalogs.

Six years ago we entered the home electronics arena with feature-rich control
systems that were easy to use and install. Our unique solutions have resulted in
thousands of satisfied Dealers and happy end Clients - all without the luxury of
extensive brand-building and marketing tools. We have become kind of a best kept
industry secret, said Mr. Lautner. Now, with the extensive resources available to
us as a part of the ELAN group, we have quickly created powerful new tools,
profitable Dealer Programs, expanded our Dealer training, and enhanced the support
needed to catapult us to a whole new level.

This aggressive new program gives HomeLogic the momentum to expand its reach with
even more qualified Dealers and to show how they can provide the best home and away
open architecture control solutions in an easier, faster and more profitable way,
said Paul Starkey, ELANs Executive Vice President of Sales and Marketing. ELAN
Dealers have been asking for a step-up in home control, and now they have access to
the smartest control choice ever offered.

HomeLogic systems are designed for out-of-the-box integration with ELAN Multi-Room
Systems and Ol and VIA! user interfaces. They also integrate seamlessly with
sister company Sunfires luxury Home Theater Receivers and Processors. The unique
open architecture design allows for integrating a wide range of third party AV and
control products, thus providing Dealers with unparalleled choice and flexibility,
as well as easier installation compared to any competition.

Dealers are assured fast and hassle-free integration with a myriad of subsystems to
control all home functions including, but not limited to, security, lighting,
climate, irrigation and pool/spa. Easy control of these subsystems, plus history
review and scheduling, can be done from any touchscreen in the home or remotely with
a PC, PDA or even by phone. With this unique functionality and the vastly increased
visibility that will be provided through the new marketing program, HomeLogics
entertainment and control solutions are on track toward being one of the major
success stories of 2008.

The opportunity to take HomeLogic to more Dealers and add immediately to their bag
of tricks and bottom line is absolutely a marketing and sales persons dream come
true, said Cat Fowler, ELAN\'s Vice President of Marketing, Inside Sales and
Customer Services. Helping to create the new brand positioning and marketing
initiative, to raise awareness for such an unparalleled, fully scaleable solution
that unquestionably makes Dealers lives easier has already proven to be a very
exciting and rewarding experience.

With reduced installation times, easier customization, remote system configuration
and upgrades over the Internet, plus a wide array of new marketing tools to better
help Dealers sell and add to their bottom lines, HomeLogic systems are one-of-a-kind
and exactly what Dealers need today given the changing economic climate.

HomeLogics new logo and marketing initiative are being introduced at CEDIA, with
Dealer selling tools available now through HomeLogic at http//
Additionally, the unveiling of a new HomeLogic website, the launch of HomeLogic
online University and introduction of further sales and marketing materials and
activities are planned for 2009.

About HomeLogic:
HomeLogic, LLC is dedicated to delivering market leading home management and control
solutions that enhance a home owner\'s comfort, convenience and peace-of-mind. The
company offers turn-key control solutions directly through Certified Dealers.
HomeLogic systems provide an elegant user experience and require no custom
programming simplifying the installation process as well as lowering the overall
cost and complexity to homeowners. HomeLogic sells exclusively through a select
group of direct Dealers. For more information visit

HomeLogic is a trademark of HomeLogic, LLC, Marblehead, Massachusetts. ELAN is a
trademark of ELAN Home Systems, LLC, Lexington, Kentucky. VIA! is a registered
trademark of ELAN Home Systems, LLC. All other trademarks are property of their
respective owners.
Press Release Submission By PressReleasePoint(

Press Contacts:

Joe Lautner
Marblehead, MA
781.639.5155 x214

Steven Style
The Steven Style Group
New York, NY
t) 212-465-1290 f) 212-465-1299

Web Site:

Contact Details: Steven Style
The Steven Style Group
New York, NY
t) 212-465-1290 f) 212-465-1299

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