Userfocus Offers Usability Testing at 100mph

Released on: September 10, 2008, 12:27 am

Press Release Author: David Travis

Industry: Advertising

Press Release Summary: Userfocus, a leading usability consulting company, has
developed a new usability testing service that dramatically speeds up the time it
takes to collect measures of web site usability.

Press Release Body: London, United Kingdom, September 10, 2008 -- Traditional
usability tests require test participants to visit a lab and spend around 90 minutes
carrying out tasks with a web site. With this new approach, called benchmark
usability testing, participants carry out the test over the Internet and complete
the test in around 15 mins.

As well as providing a speed boost, benchmark usability testing opens up usability
tests to people who otherwise cant get to a lab, such as people who live outside
major cities or people who cant visit a lab because of work commitments. It also
means that usability tests can now involve many more participants. Because they are
so resource-intensive, traditional usability tests tend to use around 5-10
participants, said David Travis, Director of Userfocus. With benchmark usability
testing we can easily collect data from over 200 people.

Userfocus developed the system to collect behavioural measures of web site
usability. As a team of experimental psychologists, continues David, were aware
of the limitations of online surveys. So our system doesnt just collect peoples
opinions about web sites, it also collects measures of usability like time on task,
task completion rate and user satisfaction the measures of usability recommended
in the international usability standard, ISO 9241.

Userfocuss service runs on a web server and can be used to test the usability of
web sites, intranets, Flash-based interfaces and rich internet applications, like
Google Maps. The system was designed, developed and tested by researchers and
software engineers at Userfocus over several months. This unique system is a
UK-first and Userfocus is the only UK company offering benchmark usability tests.

Based in London, UK, Userfocus is a usability consultancy and usability training
company. Userfocus is a privately owned company and has been trading since 1999.
Their consultants help businesses reduce costs and increase profits by making stuff
easier to use. Visit or call +44 (0)20 7917 9535 for more
Press release submission by PressReleasePoint(

Web Site:

Contact Details: Contact:
David Travis
Userfocus Ltd
London, United Kingdom,
020 7917 9535

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