Barclaycard Reveals New Virtual Identity
on: October 21, 2008, 6:40 am
Press Release Author: Andrew Bond
Release Summary: Barclaycard has unveiled a new logo and visual
identity, designed to reinforce Barclaycard's ambition to lead
a revolution in the way people pay for goods and services and
Release Body: Barclaycard has revealed the new
logo that will be part of the company's new virtual identity which
will be introduced across all Barclaycard’s
products, services and operations around the world over the next
12 months. It is a break from the logos used by Barclaycard during
the last four decades, which had been designed to be seen on the
traditional plastic card.
Jenkins, Barclaycard’s CEO, said: "Barclaycard
is leading a revolution which will bring people and businesses
together to allow payments to be made in the easiest and most
convenient way possible. Our new identity expresses where we see
the future, freeing the chip on the credit card from the constraints
of the plastic around it, making the way people pay for things
Taylor, Barclaycard’s head of brand management,
added: "Our current logo and look have worked well for
us as a UK credit
card company, but they do not reflect the global payments
company we have become. We needed to create a modern and distinctive
look which signals where we are going as opposed to where we have
new identity has been developed in conjunction with consultancy
The Brand Union and has been the subject of extensive research
with consumers in the UK, US, Germany, Spain, India and the UAE.
The new symbol depicts a world that is calm and confident on the
outside, whilst warm and vibrant on the inside. In creating a
symbol that is separated from the brand name, the new logo works
better online and on some emerging payment tools such as mobile
will start to see the new identity being introduced gradually
across Barclaycard’s products and businesses
from October. Credit
cards and stationery will be replaced in the normal course
of events or as existing stock runs out to avoid extra expense.
As credit cards last for up to three years, some will not see
replacements with the new logo until 2011.
Barclaycard, part of Barclays Global and Retail Commercial Banking
division, is a leading global payments business which understands
the needs of both purchasers and sellers. It enables retailers
and merchants to accept cards, helps customers make payments through
card, contactless and mobile applications as well as extending
credit to consumers.
company is one of the pioneers of new forms of payments and is
at the forefront of developing viable contactless and mobile payment
schemes for today and cutting edge forms of payment for the future.
It also issues credit and charge cards to corporate customers
and the UK Government. Barclaycard partners with a wide range
of organisations across the globe to offer their customers or
members payment options and credit.
addition to the UK, Barclaycard operates in the United States,
Europe, Africa and the Middle and Far East.
Details: For further media information contact:
Barclaycard Press Office
1234 Pavilion Drive