Released on: October 9, 2008, 1:55 am

Press Release Author: Michael DeMarco

Industry: Management

Press Release Summary: The team at Max Agency is committed to the development and
success of talent. However, the agency can only go as far as the talent themselves.


Press Release Body: Toronto, ON, October 09, 2008 -- "Everybody wants to be a star.
Everybody wants to be on TV." A spiel that, Michelle Weswaldi, Senior Talent Agent,
finds herself quoting often in conversations with aspiring models and actors. "This
is a world of 'next top this and idol that. There is a lot of talent out there and a
lot of wanna-be stars - it's a matter of where to start and how to go about your
quest." Most often, it takes an individual going the extra mile for themselves, to
find even mediocre success in show-biz. The team at Max Agency knows that the same
is true for agencies. "There are a lot of agencies out there and choosing an agency
is all about finding your fit. What sets Max Agency apart is that Michael Demarco
goes the extra mile to ensure that the team is committed to the success of talent
and the success of the agency as a whole. He wants commitment in all aspects." says
Carolina Gonzaga, Senior Booking Agent. As a talent/model management group, Max
Agency is a triple threat. Whether it's providing talent with pro-bono work
experience, coordinating workshops with Show-Biz Academy or taking the time to
discuss direction - Max Agency takes serious interest in talent that are serious
about their aspirations.

Commitment
The team at Max Agency is committed to the development and success of talent.
However, the agency can only go as far as the talent themselves. "My interest is in
promoting individuals who are absolutely committed to whatever it takes to get a
break. Talent that will do the little things and understand that you have to start
somewhere," states Miss Gonzaga. Max Agency sends eager and willing talent to
whatever opportunities the team finds: even coordinating work experience and
advising talent on how to add to their portfolios independently. The agency also
encourages talent to invest in themselves, by continuing to find learning
opportunities on their own.

Development
Michael Demarco, Director of Max Agency, decided to jump start spring/summer 2008 by
strategizing new opportunities for Max Agency talent. He started with education.
Juli-Ann Kay, a top casting director in Canada, teaches workshops at Show-Biz
Academy, located in Mississauga Ontario. Demarco began funding workshops, thinking
it would be advantageous to have talent coached from the casting side of the table.
"Business-is-business. Our business happens to be show-business." As director of Max
Agency, Demarco sees it as advantageous to invest time and funding in coordinating
workshops with Juli-Ann Kay. "It's investing in our talent and encouraging them to
invest in themselves. This is a huge leap towards success," said Carolina Gonzaga,
Senior Booking Agent.

Straight To The Point Communication
The team at Max Agency values direct communication. "My interest is not to create a
faade of how easy, breezy it is to make it in show business. Getting a role in a
commercial or a part in a Music Video is exciting. From the viewer's perspective
it's short, sweet and easy enough. But for the aspiring model or actor, it often
involves waiting for such opportunities and hard work." The team at Max Agency is
honest about the nature of the industry. Max Agency values building lines of
communication with talent; from newsletters, tutorials to taking time to prep talent
for auditions.

Recent Auditions, Go-See'S And Bookings

Mia M and Sarah L for project department store
Jeremy H for McCain Pizza
Alicia D for project hair accessories

Congratulations Perry G (Editorial) and Connor H (Print Ad) for booking their auditions

Thank you to Kathryn K, Jashke K and Kayla Dumas for participating at The Bay
Special Event, on September 4th, particularly for volunteering your time.

A special thank you also goes out to Helena K, Nicole C, Vivian I and Amber R for
participating in the Lou Lou Magazine and Clinique events at The Bay.

Top Submissions of the Week

**MAPLE LEAF
Commercial

Mom - 30s- 40s. Open Ethnicity. She is a working professional and has a successful
career. She can be a model type, she could be attractive to character faces.

Max Agency Talent
Shirly N, Crystal Millington, Yioula

**MAPLE LEAF
Commercial
[TWEEN SON] HE IS 12-13 YEARS OLD. RELATIVELY CLEAN CUT, PERHAPS HE RIDES A
SKATEBOARD, JUST A REGULAR KID.

Max Agency Talent
Christopher F, Jeremy H, Benjamin L, Joaquim M, Lanse M, James S, Vince T

**MAPLE LEAF
Commercial
[MIDDLE SON] 7-8 YEARS OLD, REGULAR LOOKING KID

Max Agency Talent
Hunter D, Seth M, Lucas P, Kevin X

**MAPLE LEAF
Commercial
[DAUGHTER] 5-6 YEARS OLD, DEFINITELY NOT A PAGEANT GIRL, JUST A NORMAL 5-6 YEAR OLD.

Max Agency Talent
Emily A, Anoka D, Elizabeth F, Rachel G, Eva I, Hannah L, Sarah L, Madison M, Hannah
O, Abigail R

**MAPLE LEAF
Commercial
Dad: 30s- 40s Successful perhaps white collar and professional. Looking for a
regular guy here.

Max Agency Talent
Peter S, Michael C, Dave F

**BLUE NOTES HOLIDAY
Commercial
[FEMALE] 17 to 30 yrs. References: Chloe Sevigny, Rashida Jones, Drew Barrymore, Kat
Von D, Ellen Page, Maggie Gullenhall, Liv Tyler, Christina Ricci, Sienna Miller,
Rachel McAdams and Jessica Szhor (she plays Vanessa on Gossip Girl

Max Agency Talent
Karlie B, Nicole B, Kayla D, Alicia D, Burcu E, Molly F, Alex H, Marija J, Rachel J,
Vanessa L, Sofiya M, Amber R, Melissa W

**BLUE NOTES HOLIDAY
Commercial
[MALE] 17 to 30 yrs. References: Zach Braff, Adam Brody, Ewan McGregor, Gael Garcia
Benal, Jason Schwartzman, Joshua Jackson, Johnny Knoxville, Will.I.am, Ryan Gosling
and Mika.
Max Agency Talent
Rolan A, Ry K, Sean S, Franco L, Chris P, Paul S, Elia T
**SMART PHONE
Internet/Commercial
Principal Guys: 32-42 Looking, They are confident and outgoing

Max Agency Talent
Andrew T, D'Mitri M, Scott P, Chad E, Warren J, Norman G, Jamie M, Mark M, James P

**McCAIN RISE AND CRUST PIZZA
Around 10, but can look older. Open ethnicity. Average kid who can deliver an
authentic performance and can jump on a trampoline.

Max Agency Talent
Julia B, Ashley H, Breanne M, Destini M, Candace S, Rachel T, Jenna W

**McCAIN RISE AND CRUST PIZZA
Male 14-16, Principal. Average teenage boy just trying to live his dream by starting
a band. A real boy and not a clich of a teen. Someone who can deliver a genuine
performance of surprise, but not overact. Not looking for the next Keith Richards.

Max Agency Talent
Jeremy H, Christopher F, Miguel K, Benjamin L, Tommas R, James S, Hayden S, Vince T,
James V
Press Release submission By PressReleasePoint(http://www.pressreleasepoint.com)

Web Site: http://www.maxagency.com

Contact Details: Press Contact:
Michael DeMarco
Max Agency
2063 Yonge St. Suite 202
Toronto, Ontario
M4S-2A2
416-482-5392
mdemarco@maxagency.com
http://www.maxagency.com