New book on small business marketing helps decision makers balance
on: October 24, 2008, 12:37 pm
Release Author: Tim Solinger
Release Summary: Book offers 7 key elements for achieving business
and personal success.
Release Body: Green Bay, Wisconsin – (October 24, 2008)
– One of the biggest struggles that small business owners
have is finding the right balance between their work and personal
Kiedinger, co-owner and brander-in-chief of Prophit Marketing
of Green Bay, Wis., has a solution. In his new book,
The Brander-in-Chief, Kiedinger gives business
owners strategies and practical action steps for achieving increased
business and personal success.
an entertaining and yet insightful fictionalized format, Kiedinger
shares the lessons he has learned from carefully studying businesses
of all kinds—lessons that have provided the foundation for
his unique, systematic, 7-stage Prophit Marketing system.
business owners often don’t know how to create balance,”
Kiedinger says. “This book gives them a step-by-step
understanding of how to achieve greater balance and increased
business and personal success.”
help promote his new book and his agency’s marketing approach,
Kiedinger is holding “Road Shows” in which he uses
entertainment elements to introduce attendees to his 7-stage process
for improved marketing. A former production singer for Carnival
Cruise Lines, Kiedinger weaves singing, improvisational bits,
audience participation and instructional segments throughout the
very excited about this book and the chance to introduce it to
business owners and decision makers,” Kiedinger says.
“Attendees at our Road Shows will be entertained while
also learning some very helpful principles for achieving greater
business success and improved work-life balance.”
spent a year and a half writing The Brander-in-Chief.
He says his ideas are based on the very best ideas that he and
his staff have gleaned from a careful and ongoing study of successful
local and national businesses.
says the best thing about The Brander-in-Chief
is that its ideas have been tested and proven to work. “When
small businesses invest in improving their cultures and combine
this investment with solid strategy and effective advertising,
they can compete against anyone, including larger rivals. Our
clients that have taken the time to learn and apply this approach
are getting results,” he says.
of The Brander-in-Chief can be ordered at www.branderinchief.com
critical elements for improved business success
The Brander-in-Chief, Joe Kiedinger
shows business decision makers how to better succeed at business
and life by understanding and applying these 7 key principles:
– Proper focus on two essential elements—delegation
and vision—is critical to becoming a successful servant
Viability – Ask the right questions to help create
a defined position in the market.
Experience Factor – Communicate to staff “this
is how we do it here.”
Managers and Process Partners – Filling these two
crucial roles can jump start a business’s rate of improvement
faster than any other factor.
Concept – A business can become stronger by determining
how its brand experience is defined by its customers.
of Voice – Optimal media penetration is achieved
by understanding and applying the principle of frequency over
reach, as well as other principles.
– Working with purpose and conviction is what separates
good businesses from great ones.
Joe Kiedinger and Prophit Marketing
Joe Kiedinger is co-owner and Brander-in-Chief of Prophit Marketing
a unique vision-driven marketing organization that helps small
to medium-size businesses succeed by adhering to the 7-stage Prophit
Marketing System. Joe’s message has been heard by many through
his unique Prophit Marketing Road Shows, which combine entertainment
and instruction in providing audiences with an action plan for
success. Joe is also the author of Wisdom on Wednesday (www.wisdomonwednesday.com),
an internationally distributed free weekly e-mail newsletter that
enlightens and challenges readers to get the most out of their
Marketing serves a mix of business-to-consumer and business-to-business
clients and has 11 employees. The agency is located at 321 St.
George Street in Green Bay.
Details: Joe Kiedinger
Brander in Chief
321 St. George Street
Green Bay, WI 54302