Released on: October 13, 2008, 8:46 am

Press Release Author: Kate Blinkhorn

Industry: Retail

Press Release Summary: - Black & Decker(r) expands the Autoselect(r) Family -


Press Release Body: As the UK's leading DIY expert Black & Decker(r) continues in its
mission to demystify DIY and provide practical solutions for a new generation of
home improvers. Their latest offering, the 3.6V Autoselect(r) Screwdriver, is an
extension to the Autoselect(r) family, a collection of cordless
drills, jigsaws and now a screwdriver, are pre-set by experts, making them
easier and faster to use. Simply turn to select the application and they adjust to
the optimal power and speed, ensuring the less experienced or not so confident
achieve a perfect finish every time.

The new Autoselect(r) Screwdriver boasts a lithium ion battery which not only makes it
lightweight and easy to handle, it also ensures that the tool stays charged and
ready to use for up to 18 months. As with the other tools in this range, it is
controlled by a series of task led settings displayed on an easy to read picture
dial. Another key feature is the magnetic retractable screw holder. This holds the
screw in place so it can be used with just one hand. This tool is ideal for taking
the hassle out of everything from flat packed furniture to a range of quick fix
household DIY jobs.

Black & Decker(r) created the Autoselect(r) family following extensive customer research
which found that the new generation of home improvers simply don't have the 'know
how' to get the best performance from power tools which is why they resort to
'getting someone in'. DIY needn't be a daunting or difficult task, as the
Autoselect(r) technology simplifies the process enabling everyone to make changes to
their home, something which is becoming increasingly popular as consumers opt to
improve - not move!

-Ends-

For general enquiries, power
tools stockists, service and technical advice, please contact 01753 511234 or
visit www.blackanddecker.eu

For further information or images please contact Kate Blinkhorn or Collette O'Neill
at Mercieca PR email: kate@mercieca.co.uk/collette@mercieca.co.uk or tel: 0207 485
0100/07740 192823

Autoselect(tm) 3.6V Li-ion Screwdriver, AS36LN: RRP


Web Site: http://www.blackanddecker.eu

Contact Details: Kate Blinkhorn
Slough
UK
+44 207 485 0100
kate@mercieca.co.uk