Released on: October 14, 2008, 5:09 am

Press Release Author: Shaadi.com

Industry: -- Choose an Industry --

Press Release Summary: Assisted Matrimonial service for those who just can't make
the time
Dial now and speak to your very own Matchmaking Assistant

Press Release Body: Mumbai, 14th October 2008: Shaadi.com, India's largest
matrimonial website from People Group, today announced the launch of Shaadi.com
Sapphire - an Assisted Matrimonial Service with highly trained matchmaking
assistants just a phone call away. Members subscribing to this service can dial in
on 91-22-67752020 which is available daily from 10am-7pm and receive the expert
service of a dedicated matchmaking assistant to help them in every single step of
their matrimonial search - from profile making to search, connect and contact.

With this service, matchmaking becomes highly customized in addition to becoming
convenient. Members can opt for daily updates over phone or email for relevant
matches, which will be short listed by the Matchmaking Assistant. In addition,
Matchmaking assistants will help members write effective profiles, help them with
horoscope search which will result in increasing number of positive responses on a
member's profile.

Talking about this initiative, Mr. Vibhas Mehta, Business Head, Shaadi.com Matrimony
says "In our 11 years of experience in the Matchmaking space we have always listened
to our customers and constantly innovated to make their search for a life partner
simpler and faster. This is the first time in the world that organized matchmaking
has been offered to a customer through the convenience of their phone. In today's
world of 12-hour work days and globe trotting professional lives, assisted service
in matchmaking are the need of the day. The Shaadi Sapphire gives you access to your
own Matchmaking assistant who is your confidant and is just a call away for all your
to assist you in your search. "

The service has been introduced specially for busy professionals who lead a hectic
life and don't have the time to go through the search process and constantly sift
through multiple profiles. The Shaadi.com team of Matchmaking Assistants will help
members in all avenues of matrimonial search sensitively, & professionally, using
their expertise to provide the best possible matrimonial assistance, while members
continue to focus on their daily lives.

The announcement of Shaadi.com Sapphire comes close on the heels of Shaadi.com now
being available on mobile with a tie up with Vodafone and a tie up with Dish TV for
DTH.

About Shaadi.com

Shaadi.com, one of India's best known Internet brands and the world's largest
matrimonial service was founded by People Group in 1997 with one simple objective -
to provide a superior matchmaking experience to Indians all over the world. Since
then the company has created a world-renowned service that has touched the lives of
millions of people all over the world and is proud to have made almost 8,15,026
matches till date.

Shaadi.com Matrimonials are also now exclusively available on Vodafone Mobile with
services that can be accessed through SMS, Voice and WAP.

Shaadi.com celebrated its 10th Anniversary in 2007, and is proud to have been
adjudged the 'Most User Friendly Website' by Juxt Consult as well as the 'Best
Designed Matrimonial Website' by PC World Web Awards in 2007 & 2008. In September
2007 Business Today recognized the company as one of the Top 10 Marketers in the
country. The company was also felicitated at the WEB18 'Genius of the Web' Awards,
as the best E-Commerce site (Matrimony). Shaadi.com Centres - the offline version of
Shaadi.com - too won accolades by being named as the 'Franchisor of the Year' for
the third consecutive year, in 2007. Shaadi.com is also the first Indian portal to
be ISO 9001:2000, TRUST-e and VeriSign certified. The In addition it has been ranked
"The most visited matrimonial website in India" by Ranking.com.



Web Site: http://www.shaadi.com

Contact Details: For further information contact:
Gunjan Sinha / Valini Dsouza
Corporate Communications - Shaadi.com
E: gunjan.s@peopleinteractive.in / valini.d@peopleinteractive.in
M: 98203 95485 / 9820 44 2367