Bigmouthmedia and Europcar Sign Partnership
on: November 6, 2008, 8:18 am
Release Author: Bigmouthmedia
Release Summary: Bigmouthmedia selected by Europcar to drive its
natural search strategy across Europe
Release Body: Europcar, the number one car rental
company in Europe, has selected bigmouthmedia
to drive its natural search strategy across Europe.
Europe's largest independent digital marketing agency will direct
the company's SEO activities across its portfolio of corporate
websites. Designed to inject fresh impetus to the firm's digital
marketing strategy, the campaign will be responsible for boosting
traffic to Europcar's sites in Germany, France,
Italy, Spain, Belgium and Portugal.
promises to be a challenging campaign. Aimed at a highly competitive
market and requiring our team to work using a variety of languages,
it's the kind of contract you can really get your teeth into and
we're looking forward to meeting it head-on," said Lyndsay
Menzies, Managing Director of bigmouthmedia UK.
Grand-Clement, Global Sales & Marketing Director at Europcar
International commented, "Search
Engine Optimisation is an ever-changing area that requires
a special blend of skill and experience. Europcar selected Bigmouthmedia
for its industry-leading status and unique multilingual capabilities
which make them the perfect partner to help move us forward online."
partnership further develops the reputation of bigmouthmedia which
currently leads the digital marketing strategies of a third of
the UK's most trusted brands. In addition to Europcar, Bigmouthmedia
now services over 300 big-brand customers globally including:
Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International,
Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah,
Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes
and Wall Street Institute.
Owned by the French private equity firm Eurazeo, Europcar is the
European leader in passenger car and light utility vehicle rentals.
The company serves business and leisure customers throughout Europe,
the Middle East, Africa, Latin America and the Asia-Pacific region.
Excluding franchise operations, in 2007 Europcar signed more than
10 million rental contracts, with 7,700 employees and a fleet
exceeding 215,000 vehicles. In September 2008, Europcar and the
leading player in North America, Enterprise Rent a Car, joined
forces in a strategic alliance which forms the world's largest
car rental network, with more than 1.2 million vehicles and 13,000
locations in 162 countries.
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: Search engine optimisation,
PPC, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
marketing news to ensure clients are fully informed and aware
of all industry developments.
For further media information please contact
(44) 131 555 4848