Ernest Jones launches new Pandora jewellery range

Released on: November 21, 2008, 9:51 am

Press Release Author: Ernest Jones

Industry: Retail

Press Release Summary: Ernest Jones launches Pandora charm bracelets, necklaces and anklets which enable the creation of exciting mixtures of beads and charms to celebrate an event or an occasion

Press Release Body: Pandora charms are now available at Ernest Jones. Personal, fun and fashionable, Pandora jewellery can be used to celebrate any occasion from birthdays to a special day with a loved one, given as a memento, gifts, or for collecting charms to make personal bracelets, necklaces or anklets. The Pandora range at Ernest Jones offers affordable, fashionable and exciting jewellery for all tastes.

Pandora's designers seek to inspire and be inspired by all women interested in creating their own style and telling their own unique story. Pandora believes that a piece of jewellery is a woman's signature. As a result they have created a large selection of matching jewellery in both gold and silver, so women can match their mood and style, whether it is romantic and dreamy, casual jeans with a touch of elegance or an evening gown and high heels.

The new collection from Ernest Jones makes creating a Pandora charm bracelet or necklace easy. Customers simply choose which length and material they would like from a range of 14ct gold or silver chains with lengths of 19cm to 45cm, providing a variety of uses as either necklaces or bracelets. Once the chain is chosen Pandora also offer a wide range of clasps and safety chains to choose from.

Next customers choose the beads that they want. With a wide selection ranging from simple beads to skulls, brightly coloured charms, silver, gold, Swarovksi crystal, birthstones, a beautifully decorated cake for a child's first birthday, a plump heart for a girlfriend or boyfriend, a suitcase for an exotic holiday, the Pandora charm and bead collection has something for every occasion.

Pandora jewellery was founded by Per and Winnie Enevoldsen in Copenhagen, Denmark. Starting out as a small jewellers shop, the couple travelled to Thailand to source their jewellery, and become so popular that they switched to wholesale supply and opened their own factory in Japan to maintain control over their designs. The designers Lone Frandsen and Lisbeth Larsen were hired and Pandora began focusing on creating the unique and fun range that is now sold all over the world and is this year's must have fashion accessory.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.

Web Site: http://www.ernestjones.co.uk

Contact Details: Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place 3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8312