LV= Rolls Out Festive Branding Drive with Inbox
on: December 8, 2008, 9:35 am
Release Author: Emma Holyer
Release Summary: LV= insurance, pensions and investment group,
rolls out festive online branding push
Release Body: Insurance, pensions and investment group LV= is
launching an online branding push for the festive season with
its first Christmas email newsletter and a viral game called Reindeer
Racer, through Inbox, a member of Digital Marketing Group plc.
newsletter and game will be emailed to 500,000 LV= customers,
members and prospects. The newsletter will offer hints and tips
on how to deal with the credit crunch at Christmas, whilst introducing
new products, services and updates from LV= as well as providing
links through to the product pages on the LV website.
e-mail will also drive recipients to the viral game Reindeer
Racer. The player’s challenge is to use their
mouse to drive Santa in his sledge as quickly as they can around
a track circling the LV= logo, avoiding crashing into the sides
or hitting ‘Xmas’ obstacles.
player’s best time is displayed to encourage them to play
again to beat their score and players are invited to create their
own league and pass the game on to their friends to try to beat
their score. The game interface will include links to the LV
website providing players with easy access to LV=
product information and LV
insurance quotes. Players can also enter their details into
a prize draw for the chance to Win Wii consoles and Wii Fits or
one of five £50 Highstreet vouchers.
Lidgey, eCommerce Executive at LV= said of the campaign, “Our
aim is to help our members and customers to look after what they
love in life. With this email newsletter we’re reinforcing
that aim with our members, whilst also giving them value-added
information that’s relevant and interesting, all tied up
in a Christmas greeting format.
added bonus is the viral game which is a fun and engaging way
to help generate further awareness for LV= and our products, to
engage with prospective customers, and collect data on them for
– ends –
LV= and Liverpool Victoria are registered trademarks of Liverpool
Victoria Friendly Society Limited. LV= and LV= Liverpool Victoria
are trading styles of the Liverpool Victoria group of companies.
The new LV= brand identity was launched in March 2007.
LV= employs more than 3,500 people, serves more than 2.5 million
customers and members, and manages more than £8.0 billion
on their behalf. We are also the UK’s largest friendly society
(Association of Friendly Societies Key Statistics 2007, total
net assets) and a leading mutual financial services provider.
Liverpool Victoria Friendly Society Limited (LVFS) is authorised
and regulated by the Financial Services Authority register number
110035. LVFS is a member of the ABI, AFS and ILAG. Registered
address: County Gates, Bournemouth, BH1 2NF.
Details: LV= PR contact:
69 Park Lane
0208 256 6714