Bigmouthmedia on Bing
on: May 29, 2009, 4:01 am
has welcomed the launch of Microsoft's Bing search engine for
introducing renewed competitive impetus and consumer choice to
a marketplace currently dominated by Google.
largest independent digital marketing agency praised the new service,
due to be unveiled on the back of a reported $100million promotional
campaign, as a potentially crucial landmark in the online search
sector's development. Citing Microsoft's pan-European approach
and collaboration with key agencies in advance of the launch,
that Bing could add a refreshing new dynamic to the industry.
is always welcome. It has been some time since the search industry
had a realistic alternative to Google, and if Microsoft's new
engine can provide that then it will be of obvious benefit to
both digital marketers and consumers alike," said bigmouthmedia
CEO Steve Leach.
time will tell how successful Bing will be, but if Microsoft can
show the average household searcher that there really is an alternative,
then this could be a pivotal moment in our industry's evolution."
Microsoft for its willingness to work closely with key SEO agencies
in advance of the launch, bigmouthmedia expects the Redmond giant
to get a number of things right. While services such as Yahoo
do not treat large parts of Europe as distinct territories, Bing
is expected to see its European launch followed by the introduction
of a range of country-specific services. Similarly, it is expected
that we will also see Bing evangelists active in Europe and not
just the US.
initial assessment of the new service is that in its initial incarnation
Bing will do enough to generate coverage and interest but be familiar
enough not to scare users away. Microsoft also clearly understands
the importance of searcher confidence in relation to the perception
of good search results.
the search sector is excited by the prospect of a new service,
only time will tell if Bing is to have a permanent impact. The
industry has seen numerous new engines launched over the years
- including several by Microsoft - and it's fair to say they haven't
been hugely successful," said Andrew Girdwood, Head of Search
are some tough questions that Microsoft has to answer. Just how
are they going to get average household searchers to try Bing
for the first time, and how long will the company be willing to
support their current Bing strategy if progress is slow? Until
we know the answers, the jury will still be out on this one."
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: Search
Engine Optimisation, PPC, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
marketing news to ensure clients are fully informed and aware
of all industry developments.
For further media information please contact:
(44) 131 555 4848