Using web copywriting to attract the right customers
on: May 11, 2009, 4:09 am
Author: MediaCo (UK)
web copywriting can ensure that readers become loyal customers.
However, it isn't just about writing the reasons why your business
is better than competitors. There is a lot of preparation to go
which will help your writing speak to your readers in the most
article will show you how you can create personas for potential
clients, which are a useful tool on the road to creating copy
which readers can relate to. By putting yourself in your customers'
shoes, you will find that effective web copywriting is easier.
it comes to web
copywriting, you have to ensure that you are using language
that is appropriate for your audience.
means before beginning your writing, you should spend some time
identifying your main audience. You don't need to survey your
current customers - just a little common sense will come in handy.
help make your writing really speak to the people that visit your
site, you should try to develop identities for potential clients.
Your clients will vary depending on your industry, so don't be
afraid to experiment with the personas you create.
example, an online investment guide will be geared towards businesspeople
with a secure amount of disposable income. You could develop an
appropriate persona for a potential client by:
Searching for pictures based on your client base. This could
be anything, such as "businessman", "sports
fan", "scientist" or "amateur cook".
The possibilities are endless.
• Thinking about your customers' goals. Businessmen
may want a healthy return on investment, while an amateur
cook may want a healthy recipe using forgotten things from
the back of the freezer.
• Judging your readers' knowledge of the subject.
If they are an amateur, a cook may be attempting a romantic
meal for the first time and will need simple, step-by-step
instructions. A scientist will obviously be able to cope
with much more technical language and jargon.
• Filling in your example customers' background. This
could include giving them a name, age and short biography.
you have this information, print your profile along with the most
appropriate picture. If you have this beside you as you write,
you fill find your web copywriting becomes more geared towards
the sort of client that is likely to become a loyal customer.
you are writing, you should also ensure that you know what is
most likely to impress your target audience.
people buy into unjustified claims and hype. Be sure to support
what you say with testimonials from satisfied customers, as well
as facts and figures to show the benefits of your business.
tone of voice is also very important, and this will change depending
on your audience when you are writing online. Whoever your customers
are, they will be most likely to buy from a site that speaks to
them in a way they can relate to.
with your readers, relate to them, and you will find you are attracting
the customers you want.
Contact Details: MediaCo (UK) Ltd
12 Manhattan Business Park
Phone: 01382 525 220
Fax: 0138 525 221