Clinique Launches New Sun Care With Solar Smart
Released
on: June 15, 2009, 5:08 am
Author: Mary Kate Trevakis
Industry: Retail
Clinique,
leader in skin care innovation, has launched its new Sun Care
with Solarsmart range to protect against both UVB rays which can
burn the skin and UVA rays which cause deep damage and lead to
skin aging, something that not all sun creams protect against.
The
new Clinique
Sun Care with SolarSmart range now offers a comprehensive
defense against harmful UV rays with 3:1 technology, where UVB
protection is three times proportional to UVA protection.
The
ratio 3:1 ensures an appropriate amount of UVA protection. Formulated
with Clinique's new Proprietary SolarSmart Technology, a unique
blend of photostable sun screens designed to help skin defend
itself from UV assault.
"There
is no harmless amount of sun exposure for the skin. Even small
daily amounts of UV exposure contribute to photo-ageing and damage
to the skin. In fact, we now believe that about 80% of the skin
changes we perceive as 'ageing' are due to sun exposure. This
is why daily sun protection is crucial all year long, regardless
of season", commented Dr David Orentreich, Clinique's Guiding
Dermatologist.
The
range of UV protection factors and forms has been designed to
fit any individual's lifestyle and preference. The non-greasy
sun
protection formulas are oil-free, water and sweat-resistant,
non-pore clogging and appropriate even for those with sensitive
skin.
In
addition to the new Solarsmart
sun creams, Clinique is introducing its new Self Sun Collection
for women who are looking for a gorgeous, believable glow without
exposure to the sun's damaging rays. And, with a variety of formulations
and delivery systems, Clinique offers easy-to-use, targeted solutions
for every self-tan
preference.
"Two-thirds
of my patients seek treatment for damage caused by unprotected
exposure to the sun from years before. I like to tell my patients
that the safest tan comes in a bottle and that self-tanners are
an excellent way to achieve the look of a tan without the harmful
effects of sun exposure", concluded Dr Orentreich.
For further details and media information, please contact:
Mary Kate Trevakis
Clinique Communications Coordinator
73 Grosvenor Street
London
W1K 3BQ
0870 034 6951
www.clinique.co.uk
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