32Red Choose SmartFOCUS To Improve Player Communications
Released
on: August 27, 2009, 6:37 am
Author:
32Red
Industry: Entertainment
32Red Plc has announced that it has concluded a deal with
SmartFOCUS. The agreement will see the introduction of specialist
customer communication software to 32Red's gaming products to enhance
the overall player experience through personalised correspondence and
bonuses.
This news is on the back of several significant developments for 32Red of late,
including the addition of PayPal banking across its gaming properties and the
sponsorship of the English Championship football club Swansea City.
32Red CEO, Ed Ware, said: "It really is exciting times at 32Red. Despite the
economic climate we're forging ahead by investing in value marketing like the
Swansea sponsorship and television advertising, as well as further improving the
day-to-day operation of the award-winning 32Red. The introduction of SmartFOCUS'
software to our player communications will mean that we will be able to have an even
more meaningful dialogue with our players. We expect big things and look forward to
seeing what SmartFOCUS can do this year and beyond."
Head of marketing for 32Red, Mark Quayle, explained that SmartFOCUS will be
introduced across all of 32Red's gaming products, including the online casino, poker, bingo, and online rummy, adding that on introduction it will become an integral part of the company's
overriding marketing strategy. Quayle further commented: "We're confident
SmartFOCUS will allow us to reach more 32Red players and send targeted bonuses and
competitions that will make their time at our casino even more entertaining and
increasingly rewarding."
Chris Underhill, CEO of smartFOCUS, said: "The smartFOCUS software is helping 32Red
to launch and measure campaigns quickly and easily. Customer satisfaction should be
a priority for all businesses. 32Red's improved marketing and new loyalty scheme
demonstrates that the company understands this perfectly, and makes it a pretty safe
bet that the company will continue to enjoy success."
About 32Red Plc:
32Red is the six times winner of the Best Casino title
awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for
providing industry-leading levels of support to players and for its 350 casino
games, including more than 250 online slots, online roulette and others. More
than 80% of 32Red's players are from the UK and 32Red is licensed and regulated by
the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red
Mobile, 32Red Affiliates and DashCasino.com. 32Red Casino is committed to
responsible gambling and ensures the company adheres fully to UK law. 32Red Plc
listed on the London Stock Exchange (TTR) in September 2005.
About smartFOCUS:
smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing
software and services. smartFOCUS Intelligent Marketing solutions integrate data to
deliver the most powerful analysis and customer insight, enabling communication
across the entire marketing operation.
PR contact:
Aaron O'Sullivan
Public Relations Department
32Red Plc
Suites 9-11
Eurotowers 2
Gibraltar
+350 200 49357
www.32red.com