Clinique launches New Superbalanced Powder Makeup SPF 15 Mineral
on: August 20, 2009, 7:33 am
has created a next generation of loose powder with foundation
coverage. The Superbalanced Powder Makeup SPF 15 Mineral Rich
Formula is the companion to Clinique's best-selling liquid foundation,
Superbalanced Makeup and is to be launched at the start of September.
Superbalanced Powder Makeup SPF 15 Mineral Rich Formula doesn't
require all the work and buffing other mineral
makeup brands do to achieve a smooth, flawless application.
To develop this powder
makeup, Clinique used a unique processing machine which refines
the powder into uniform platelets that are evenly distributed
on the surface of the skin. The colour-true, finely milled powder
provides an even application requiring less touch-ups throughout
the day with its long-wear formula. Users simply shave the powder
in a clock-wise direction for the desired amount and the powder
can be applied with the conveniently housed, anti-bacterial brush.
Oily areas and shine breakthrough are controlled throughout the
day due to the mineral-rich formula which is sweat and humidity-resistant.
Makeup is the answer to the perplexing combination-skin dilemma.
foundation formulas know exactly where to go and what to do
to solve the problem of oily skin yet its smart enough not to
strip the drier facial areas in the process. In fact, the powder
actually hydrates these dry areas at the same time.
broad spectrum SPF 15 sun protection is provided with 3:1 UVB/UVA
protection, meaning the UVB protection is three times proportional
to UVA protection. This 3:1 ratio ensures UVA protection is provided
and this all-physical sun screen is suitable for even the most
has used minerals in a range of products since the brand's inception.
Blended Face Powder, which contains minerals, was created the
very same year Clinique launched 40 years ago. The Superbalanced
Powder Makeup SPF 15 Mineral Rich Formula is Clinique's newest
mineral infused creation touting a mineral composition including
Magnesium, Calcium, Potassium and Zinc incorporated into the formula
to promote healthy skin.
Superbalanced Powder Makeup SPF 15 Mineral Rich Formula will be
available at Clinique counters nationwide from 1 September 2009.
Introduced in 1968, Clinique was the first ever dermatologist-created,
prestige cosmetic brand. Today, Clinique's mission remains what
it was from the beginning: to provide the highest quality and
most effective collection of products to enhance every skin type
and tone. The brand's customised approach and quality products
- all meticulously tested and carefully formulated with the latest
science - have made Clinique one of the leading skin care authorities
in the world. All makeup and skin care products are allergy-tested
and 100% fragrance free. Clinique offers products for men and
women of all ages and ethnicities. Clinique is sold in more than
130 countries and territories, and over 16,000 sales locations.
Mary Kate Trevakis
Clinique Communications Coordinator
73 Grosvenor Street
0870 034 6951