Europcar Inspires to Hire with Hot Summer Tweets
on: August 5, 2009, 4:35 am
Author: Dominic Dennis
the UK's leading vehicle hire company has launched 'Hot Summer
Tweets', its new Twitter campaign to engage customers during the
peak summer months. The Tweets offer inspiration for the hottest
places to go and things to do throughout the summer, plus great
deals on car hire to get them there.
Higgins, Head of eCommerce for Europcar UK Group said: "We're
very keen to explore new platforms such as Twitter to increase
our brand awareness and interact with new customers in a very
informal and more personal way. While the vast majority of our
Tweets concern fun ideas for places to go, our aim is to 'Inspire
to hire' and introduce new customers to the idea of hiring a car
for their weekend trips and UK holidays. This is all part of our
objective to be the most consumer focused car
hire company in the UK."
Twitter content and strategy was developed with web designers
Fortune Cookie with ideas for daily Hot
Summer Tweets being created by Europcar's Marketing team.
Customers can follow hotsummer tweets from links on the homepage
of the Europcar website and Europcar's customer email campaigns.
Higgins continued: "From car
hire to Edinburgh Festival to open air cinema screenings we
want our ideas to have a broad appeal for Twitter users. We will
also look to 'tweet' special offers we want to promote although
we understand the importance of providing content that's of genuine
value rather than just pushing a sales message. It's still early
days but it all serves to give Europcar a bit of a personal touch
as part of our integrated on and offline marketing strategy".
Europcar is the European leader in passenger car and van
hire. The company serves business and leisure customers throughout
Europe, Africa, the Middle East, Latin America and the Asia-Pacific
region. Since March 2007 with the acquisition of Vanguard EMEA,
its network comprises over 5,300 rental outlets in 160 countries.
The Europcar fleet has an average CO2 of 158g/km compared to the
average UK car parc* which has 164.9 g/km CO2. Europcar is the
first company to win the World Travel Award for "the World's
Leading Green Transport Solution Company." Today, over 99%
of Europcar's fleet is certified "Euro IV" or above
- the most stringent applicable European Union standards in terms
of energy consumption and emissions.
franchise operations, in 2008 Europcar signed more than 10 million
rental contracts, with 8,000 employees and a fleet exceeding 225,000
vehicles. In September 2008, Europcar and U.S. market leader Enterprise
Rent a Car joined forces in a strategic alliance to form the world's
largest car rental network, with more than 1.2 million vehicles
and 13,000 locations around the world.
* Based on 2007 figures from SMMT
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