Jumeirah Restaurants - The Noodle House - goes Down Under
on: August 18, 2009, 12:44 pm
Industry: Food & Beverage
Jumeirah Restaurants, the dedicated branded restaurant
division within the Jumeirah Group, has signed a license agreement in
Australia with Emirates Leisure Retail (ELR), a subsidiary of the
The agreement signed by Gerald Lawless, Executive Chairman of Jumeirah Group, and
Gary Chapman, President Group Services and Dnata for Emirates Group, will see the
expansion of The Noodle House brand in Australia, with the first outlet opening at
Southbank in Melbourne, October 2009.
Already a popular choice for diners in Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait and
Doha, The Noodle House restaurant provides a unique combination of wholesome food and energetic ambience.
Inspired by the food and nightlife of exciting South East Asian cities such as Hong
Kong, Shanghai, Bangkok, and Jakarta, The Noodle House offers Asian delicacies in an
informal yet stylish setting.
Phil Broad, Managing Director of Jumeirah Restaurants, said: "We are excited to be
working with ELR on the opening of The Noodle House in Australia. ELR are already
our partners in Abu Dhabi and Muscat and it is a pleasure to continue our great
business relations by entering a new and exciting part of the world."
Richard Hollands, Chief Executive Officer, Emirates Leisure Retail LLC, said: "We
are pleased with our plans to launch The Noodle House this year at Melbourne's
premier entertainment precinct, Southbank. Our announcement today marks a new
chapter with the Jumeirah Group that builds upon the successes of our partnerships
in the UAE."
The signing follows the recent openings of The Noodle House outlets in Kuwait,
Riyadh and Doha.
Note to Editors:
About Jumeirah Restaurants
Jumeirah Restaurants is the dedicated branded restaurant division within the
Jumeirah Group tasked to set up and license innovative and successful dining
restaurant concepts to partners worldwide. The first restaurant brand to be
developed under the division was The Noodle House, a vibrant casual dining
restaurant where chefs prepare aromatic South East Asian dishes within minutes over
an open flame and in full view of the guests.
In just three years, Jumeirah Restaurants has rapidly expanded, with The Noodle
House, Sana Bonta and Bytes restaurants being developed in a total of eleven
countries including the UAE, Bahrain, Qatar, Oman, Lebanon, Pakistan, Kuwait, Egypt,
Saudi Arabia, and Cyprus.
The newest brand for Jumeirah Restaurants is AllFreshCo, The Fresh Food Emporium. Providing a revolutionary approach to an out-of-town
eating destination, AllFreshCo comprises of four restaurants including Bytes and Sana Bonta as well as two brand new concepts, The Flaming Revolution and Rice & Spice.
For further information please contact:
Director Corporate Communications
Jumeirah Group Corporate Communications
PO Box 214159
United Arab Emirates
+971 4 364 7947