npower Extends Title Sponsorship Of Test Match Cricket
on: August 21, 2009, 7:12 am
energy supplier, npower, has announced a two-year extension to
its title sponsorship of domestic Test match cricket. The new
deal will maintain npower's position as one of the largest corporate
sponsors of cricket in the UK and will run until the end of the
2011 Test series against India, with the option to extend until
after the end of the next Ashes series in 2013. npower has been
the title sponsor of domestic Test match cricket since 2001.
part of the sponsorship npower will continue to enjoy significant
commercial access to the England cricket team as well as an extensive
package of rights including ticketing at Test matches and image
rights. The deal will also provide npower with the opportunity
to build a greater brand presence at Test match venues through
advertising, branding and sampling.
will also continue its successful grassroots initiative, npower
Urban Cricket, which it runs in partnership with the England
and Wales Cricket Board. As part of the new deal, two more purpose-built
cricket facilities will be built in major conurbations across
the UK - adding to the five that have already been created. These
facilities, that provide a permanent and safe space for children
to learn the basics of cricket, aim to increase participation
and leave a long-term, sustainable legacy for the sport.
Kevin Miles, CEO of npower
retail, said: "We're delighted to announce our continued
sponsorship of Test cricket: to be at the heart of the game for
eleven years is something we can be extremely proud of. Test cricket
- and particularly the current npower
Ashes Series - continues to capture the public's imagination
and we're thrilled to be involved."
Urban Cricket initiative continues to go from strength to strength.
Renewing our contract ensures future investment in this scheme
which is vital for the development of cricket from playground
to Test arena."
a brand perspective, not only has our cricket sponsorship provided
us with great visibility, it has also provided a strong marketing
platform for our other products and services like our gas boiler
installation service, npower hometeam. We're already looking forward
to the next two seasons."
Collier, ECB Chief Executive added: "The ECB believes Test
matches are the pinnacle of cricket and is committed to growing
its popularity both at home and overseas. We are therefore delighted
npower will continue as the title sponsor of our home series until
2011. Since the start of its sponsorship in 2001 npower has been
a very energetic and committed partner of English cricket. Nowhere
is this better demonstrated than in its Urban Cricket initiative
that has helped give thousands of children across the country
a chance to play cricket for the first time."
new agreement sees the end of npower's official partner sponsorship
of the Twenty20 Cup, a competition it has sponsored since its
inception in 2003. npower will continue its sponsorship of the
Women's Test series.
- ENDS -
npower is one of Britain's largest electricity
supplier and supplies gas, electricity and related services
to 6.6 million customers across the UK. npower is a market leader
in renewable energy and sources the green
energy for juice directly from renewable sources, at no extra
npower has been awarded the prestigious CommunityMark from Business
in the Community (BITC). npower is the only utility business,
amongst 21 other companies in the UK, to receive this accolade.
The CommunityMark is a new BITC standard which has been created
to recognise companies that are good investors in local communities
and who have brought about real and positive changes.
npower PR Contact:
01905 340 854