BT Business To Work With Google To Get Small Businesses Noticed
on: September 4, 2009, 7:08 am
Author: BT Business
Business and Google today announced an agreement to offer digital
marketing services to small businesses. The alliance will involve
BT Business becoming a Google AdWords™ Authorised Reseller.
Small businesses can now access Google's base of millions of UK
users and receive professional, full-service AdWords account management,
from account setup and activation to ongoing campaign monitoring
and optimisation, through BT
More than one million businesses already served by BT Business,
including the 350,000 members of BT
Tradespace, will benefit from the agreement.
businesses are looking to the internet to compete and grow in
these tough economic times," said Bill Murphy, managing director
at BT Business. "Our own research across 700,000 small business
websites shows that the majority need help to optimise search
and effectively use search engine marketing. They don't often
have the skills internally to manage this and need affordable
services and support. Working with Google AdWords will enable
us to help smaller companies promote themselves and engage with
customers, partners and suppliers online as well as larger businesses."
addition of the Google AdWords online advertising platform means
BT Business can now offer customers a complete range of digital
marketing services to help them promote their businesses effectively
on the Web. From setting up a website and managing an online marketing
campaign to ensuring they can effectively extend their business
relationships through customer management tools and business social
networking profiles such as BT Tradespace and other business applications.
Brittin, Managing Director at Google UK & Ireland said: "Many
businesses already use Google AdWords to reach new customers locally,
across the UK and across the world. BT Business can now offer
targeted, accountable and cost effective AdWords advertising to
more than a million small businesses in the UK. We look forward
to working with BT to help more small businesses get the most
out of the online opportunity."
For further information:
Enquiries about this news release should be made to the BT Group
Newsroom on its 24-hour number: 020 7356 5369. From outside the
UK dial + 44 20 7356 5369.
BT is one of the world’s leading providers of communications
solutions and services operating in 170 countries. Its principal
activities include the provision of networked IT services globally;
local, national and international telecommunications services
to our customers for use at home, at work and on the move; broadband
and internet products and services and converged fixed/mobile
products and services. BT consists principally of four lines of
business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2009,
BT Group’s revenue was £21,390 million.
Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group plc and encompasses virtually all businesses and assets
of the BT Group. BT Group plc is listed on stock exchanges in
London and New York.
BT Business understands the challenges that businesses face in
the current climate, and supports cost control, improved productivity
and winning business with technology including business broadband
& internet, domain
names and web
hosting packages, IT support and mobile
services including BlackBerry.
BT Group Newsroom
81 Newgate Street
020 7356 5369