Base London Launch Online Gentlemen's Club
on: September 9, 2009, 4:05 am
Author: Base London
London has expanded its e-commerce site to incorporate an online
Gentlemen’s Club aimed at entertaining and educating their
loyal customer base and giving them the opportunity to interact
directly with the brand.
variety of 'rooms' in the Gentlemen’s Club play host to
elements of interest to the Base London target market including
competitions, videos and reviews along with fashion and style
tips educating the customer on key looks for the season and what
to wear to which social event.
in the Gentlemen’s Club the visitor has the opportunity
to enter a selection of 'rooms' such as the Video Lounge, screening
the choice cuts of the best videos on the net, and the Comedy
Club which offers some witty one liners and classic quips. The
Trap Door reviews a variety of subjects ranging from weird restaurants
to the latest movie releases while a Games Room offers the chance
to win a pair of the latest Base London men's
Base London Gentlemen’s Club also features a Dressing Room
section that advises customers on how to pull of the latest looks
and a Street Style section that spots Base London customers on
the streets from around the UK. The Base London Gentlemen's Guide
also offers some handy tips for men, with topics ranging from
how to impress your boss to pub magic.
can find everything they need to know about the latest Base London
formal, semi formal and casual
shoes as well as pairing shoes with situations, with all products
available to buy in the Base London Online
- ENDS -
Base London was founded in 1995 after a niche was spotted in the
market - branded fashion formal
shoes for the high street. Previously consumers had the choice
of own label or exclusive designer names with nothing in between.
Base London Brand was launched at around the same time as the
lads' mags hit the shelves for the first time. These provided
the perfect platform to talk directly to the target audience.
in line with consumer needs, the footwear range was expanded to
include more casual styles. Base London rapidly earned an excellent
reputation for high quality, affordable men’s designer shoes
and remains market leader in this arena.
London has received public commendation in the form of numerous
finalist nominations in the Footwear Brand of the Year category
of the FHM/Drapers Footwear Brand Awards. The company has actually
gone on to win the award a remarkable 3 times - more than any
other fashion brand has achieved.
London media contact:
Base London Ltd
4/6 Buckingham Court
0208 532 5421