Data Cleansing Experts Shortlisted for Industry Award
on: September 4, 2009, 4:50 am
data specialists Tracesmart have been shortlisted for a new industry
award. Following the submission of an application into the 'Best
PR/Advertising Campaign' category of the CSA (Credit Services
Association) Awards, the Tracesmart
Corporate 'Nobody home?' campaign has made the shortlist.The
winner is to be announced at the CSA's annual Gala Dinner, which
concludes the CSA & DBSG (Debt Buyers and Sellers Group) Conference
in Brighton later this month.
'Nobody home?' entry, employs a variety of promotional mediums
to communicate its message. The campaign promotes the Tracesmart
cleansing and debtor
tracing services, which can be utilised to verify debtor residency
and trace people.
message which the campaign conveys is that Tracesmart's services
make it simple to confirm whether a debtor is resident or not
- a task which is even more pertinent in the current economic
climate, as more individuals attempt to avoid paying debt. Commenting
on the imagery used to symbolise how difficult it can be to confirm
residency, Adam Smith – Tracesmart's Marketing Manager –
"Our creative brainstorming session led to the idea of a
vacant house to symbolise someone who may no longer be resident,
however this concept did not deliver the striking imagery we required.
It eventually evolved into the more abstract concept of an empty
tortoise shell. This image ticked all the boxes; whilst the shell
appears empty, it could still have a resident, thus epitomising
the problem of confirming debtor residency."
concept has clearly worked for Smith's team as Tracesmart have
seen impressive results from the campaign. Commenting on the effectiveness
of the 'Nobody home?' campaign, Chris Rothwell – Sales Director
for Tracesmart – remarked, "The campaign’s creative
concept has been well received by the industry and this has been
reflected in the campaign results to date.
So far, in comparison to our last financial year, lead generation
is up 53% for the sector, which has significantly boosted sales
of the services promoted by the campaign. From a brand awareness
point of view, this campaign has definitely helped to highlight
how we can help debt collection agencies and enforcers verify
debtor residency and locate gone aways."
Ltd was established in 1999, and is a leading provider of
consumer intelligence services. They specialise in the provision
of online tracing, data cleansing and identity verification
systems. Prominent in the pensions, collections, legal,
financial and retail sectors, their solutions are employed
by a growing legion of businesses ranging from SME to FTSE
100 companies.The company's management has embarked on a
rapid growth strategy, recently doubling staff numbers and
office accommodation at their Cardiff Bay headquarters,
in addition to opening a City of London office to satisfy
existing and anticipated future demands for their products
Smith oversees Tracesmart's marketing department. Combining
creativity and technical knowledge, Adam has been a key
player in spreading the word of Tracesmart, in both the
consumer and corporate arenas.
Rothwell heads up the Tracesmart Corporate sales team. With
a wealth of experience in the financial services sector
and tracing industry, Chris has all the skills and knowledge
required to develop new business for Tracesmart.