Rackspace Cloud To Stream Keta Keta Viral Videos
on: September 22, 2009, 6:27 am
Hosting (NYSE:RAX), the world's leader in hosting and cloud computing,
has announced that leading viral video advertising agency, Keta
Keta, will be hosting its video portfolio and movie previews in
the Rackspace Cloud.
Lefler, CEO, Keta Keta said: "Effectively showcasing our
viral videos has become a real challenge as the amount of content
that we have to stream has grown. Moving to the Rackspace Cloud
has enabled us to showcase videos to a global audience without
interruption. We chose Rackspace due to its focus on customer
service and support, as well as the flexibility and efficiency
of The Rackspace Cloud Files solution."
the viral video market continues to explode, with traffic increasing
178% over the last 12 months (Source: Econsultancy's 2009 Internet
Statistics report), Keta Keta needed to maximize opportunities
across consumer brands by promoting its videos to a global audience.
It launched a new corporate website in March 2009 to support this
need and turned to Rackspace
Hosting to provide a reliable and cost-effective hosting solution
to stream multiple movies to over 100 different countries.
Thomson, EMEA Managing Director at Rackspace Hosting said: "Hosting
business critical applications in the cloud is something we do
on a regular basis and we are delighted that Keta Keta has chosen
us to support its corporate awareness drive. We understand the
demands placed on websites by streaming rich media content and
believe the cloud's flexible, pay-as-you go structure makes it
an ideal choice to meet these new media needs."
Rackspace Cloud Files provides unlimited online storage for media,
including backups, video files, or user content. Its benefits
- Scalable, dynamic storage. Enabling users to use as much or
little as they want and only pay for what they use
- Easy file management through an online control panel
- Lightning speed file sharing through Limelight Networks CDN
Keta, the viral video partner of ad:tech 2009, is an advertising
agency with in-house creative, production, seeding and tracking
departments. It has launched hundreds of successful viral video
campaigns that have entertained and engaged people around the
world for customers including LG, Fiat, MSN, L'Oreal and Orange.
- ENDS -
Notes to editors
As the world's leader and specialist in hosting, Rackspace Hosting
is changing the way businesses worldwide buy IT. Rackspace delivers
computing-as-a-service, integrating the industry's best technologies
into a flexible service offering, making computing more reliable
and affordable. A trusted partner to companies of all sizes, Rackspace
enables IT departments to be more effective.
is distinguished by its award-winning Fanatical Support, furthering
the company's mission to be one of the world's greatest service
companies. Rackspace was voted in the top 10 for Customer Focus
in the European Business Awards, 2009 and was awarded the FT Laureate
Award in 2009 for being one of the best places to work in the
UK for five years running. It also featured in the top 30 of both
the Sunday Times 100 Best companies to work for list and the Financial
Times Great Place to Work Awards, 2009.
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