Sky+ Saves 2 Million Saturday Nights
Released
on: September 28, 2009, 4:47 am
Author: Victoria Etaghene
Industry: Entertainment
Sky
revealed this week that almost 2 million reality TV addicts made
full use of their Sky+ and Sky+HD boxes as the much-publicised
scheduling clash last Saturday between X Factor and Strictly Come
Dancing gave fans of both shows a tough choice.
With
X Factor on ITV1 at 8pm – 9.15pm on Saturday 19th September,
and Strictly Come Dancing on BBC 1 from 7.25pm – 9.05pm,
fans were forced to choose between the two. However, data released
by Sky shows that 1.9 million households chose to set their Sky+
boxes to record either show, allowing them not to miss the
top-rated Saturday night programmes.
Figures
also show that not only did X Factor win the live ratings battle,
with 9.3 million viewers compared to Strictly Come Dancing’s
7.7 million, but was also the preferred choice of Sky+
users. Over 1.2 million people chose to watch X Factor at a later
time via Sky+, whilst around half that amount (686,000) set their
Sky+ boxes for Strictly Come Dancing*.
A
Sky spokesperson commented: "Scheduling clashes like this
are what Sky+ was made for. It’s great we’ve been
able to save two million people from a difficult decision and
enabled them to watch every second of their favourite shows."
It will be interesting to see
who will win the battle this weekend.
ENDS
Notes to Editors
Data:
BARB/TNS, based on individuals in all homes (Network panel)/individuals
in Sky homes (MCH panel), Partly Consolidated Overnights Data
(inc. any Sky+/V+ playback where applicable)
*PVR playback within Sky homes after 2 days only
About
Sky:
Sky is the UK’s leading entertainment and communications
company, operating the most comprehensive multi-channel television
service. Over 9.4 million homes - a third of households across
the UK and Ireland - enjoy the entertainment, movies, news and
sports channels. In delivering entertainment through the TV, PC
and mobile, customers have more control and flexibility over what,
how and when they watch. Almost 5.5 million customers now choose
Sky+, Sky’s digital video recorder, to record and store
their favourite programmes and 1.3 million enjoy the picture and
sound quality of Sky+HD,
which offers 33 dedicated HD channels. Sky is also the UK’s
fastest growing broadband and fixed-telephony provider with over
2.2 million customers taking Sky Broadband and over 1.8 million
customers taking Sky Talk.
For further media information regarding Sky or this release:
please contact:
Victoria Etaghene
Sky Consumer PR Executive
British Sky Broadcasting Ltd
Grant Way
Isleworth
Middlesex
TW7 5QD
0207 705 3000
http://packages.sky.com/