BT Business Reveals Technology Adoption Fuels Recovery Tipping
Point For UK SMEs
on: October 23, 2009, 5:46 am
Author: BT Business
to research from BT Business, supported by the Design Council
and Prince's Trust, small businesses at the forefront of technology
adoption have been the least impacted by the recession, with those
most reluctant to bring in new technology suffering the most.
Companies with a positive attitude to technology adoption had
a 69% better than average experience of the recession, whereas
technology laggards suffered a 34% worse recession experience
than the average.
2009 Business Pulse report is the UK's largest survey of SMEs
this year. The survey shows widespread recognition of the importance
of technology in reducing costs and increasing efficiency and
competitiveness. 30% of businesses said that they have saved money
through using technology, 32% use technology to network and obtain
advice and 28% have found more customers through its use. Nearly
one in five cited the use of technology to support flexible
working as having one of the most significant impacts on how
they have managed the recession.
Pulse survey identified the positive steps firms have taken
to manage the downturn. Nearly twice as many technology innovators
have seen an increase in turnover of 10+% compared to those small
businesses reluctant to embrace new technology, the majority of
which have seen their turnover decrease since the recession began.
Hegarty, strategy director, BT
Business said: "The small business community has fought
bravely to survive the downturn. Our findings show that many small
businesses believe we are now at a tipping point with a recovery
almost upon us. We can also see that now more than ever technology
has a critical role to play in the future success of these businesses,
helping them to find new customers, market themselves more effectively
and reduce costs. Investing in better technology is emerging as
a measure of success in the future for many businesses."
terms of the technologies having the biggest impact, 61% said
faster broadband speeds have had a positive impact on their business.
Better web sites, better e-commerce and mobile devices were also
particularly beneficial. More than 1 in 10 small businesses are
looking for more advice and support on using technology to manage
organisations are also increasingly turning to social media to
improve the way they operate with one in five respondents turning
to support forums, Twitter and blogs to market their business
and attract and retain customers.
Lord Digby Jones, said, "The Business Pulse highlights that
optimism is on the rise. Equipping firms with the right technology
and support will help tip the economy from recession onto the
road to recovery in 2010."
findings of the Business Pulse will be revealed in Small Business
Week 2009 and debated by a business leadership panel including
business experts Peter Jones and Lord Digby Jones at the launch.
The survey was conducted by Vanson Bourne on behalf of BT Business
and included responses from more than 7,200 small businesses across
BT is one of the world's leading providers of communications solutions
and services operating in 170 countries. Its principal activities
include the provision of networked IT services globally; local,
national and international telecommunications services to our
customers for use at home, at work and on the move; broadband
and internet products and services and converged fixed/mobile
products and services. BT consists principally of four lines of
business: BT Global Services, Openreach, BT Retail and BT Wholesale.
Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group plc and encompasses virtually all businesses and assets
of the BT Group. BT Group plc is listed on stock exchanges in
London and New York.
BT Business understands the challenges that businesses face in
the current climate, and supports cost control, improved productivity
and winning business with technology including business broadband
& internet, domain
names & web
hosting packages, IT support and mobile services.
Senior Press Officer
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